Blog

The Psychology of Custom Packaging

Posted by Julie Rotuno on 24th Jun 2022

The Psychology of Custom Packaging
What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are …
Read more

How To Write a Packaging Design Brief

Posted by Julie Rotuno on 24th Jun 2022

How To Write a Packaging Design Brief
A Packaging Design Brief is essentially a roadmap for a design company. It lays out the dreams and desires of the client who needs creative ideas. It points you in the right direction. Those ideas are needed to propel marketing and sales by producing a catchy and unusual design. This design needs to put into the head of any potential consumer or customer that the design, product, and company go to …
Read more

6 Tips for Better Packaging for E-Commerce Fulfillment

Posted by Julie Rotuno on 14th Jun 2022

6 Tips for Better Packaging for E-Commerce Fulfillment
How do you go big with e-commerce packaging when you don’t necessarily have a big budget? The answer isn’t as complex as some sellers assume it should be. In fact, a smart, streamlined e-commerce packaging plan is the best way to smooth out your strategy for product fulfillment. What are the elements of good e-commerce packaging that digital brands need to know about? Take a look at six shipping t …
Read more

Typography in Packaging

Posted by Julie Rotuno on 14th Jun 2022

Smart brands never overlook the importance of typography in packaging design. While many people think of typography as an afterthought, the reality is that this detail should be seen as a “finishing touch” that’s considered from the first step. The typography used on packaging is the direct line that brands use to communicate their messaging to their customers. How should brands be utilizing topog …
Read more