DIY: Father's Day Gift Bag
15th Jun 2026
Father’s Day is the perfect time to show a little extra love, and what better way than with a handmade touch? If you’re looking to add a bit of “wow” to your Father’s Day gift without a last-minute trip to the store, this DIY gift bag is just the thing. Using items you’re likely to already have on hand, you can present your gift in a way that’s as thoughtf
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Three Ways to Style Our White Turn Top Shopping Bag
1st Jun 2026
Some packaging colors make a statement all on their own. Others become the perfect backdrop for whatever story you want to tell.
Our White Turn Top Shopping Bag falls firmly into the second category.
Clean, crisp, and endlessly versatile, this customer favorite can transform to fit nearly any brand aesthetic with just a few thoughtful finishing touches. To prove it, we paired the same white sh
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TL;DR
One product for everywhere you sell: Elevate in-store bags and ecommerce shipments with this single, versatile branding tool.
Instantly recognizable: Turn every touchpoint into a signature look your customers spot (and remember) in seconds.
Built for repeat business: Create feel-good, gift-worthy moments that keep customers coming back for more.
A
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How to Create a Swag Bag People Actually Keep
25th Mar 2026
Some projects come across your desk and you just know they're going to be special.
The Unicorn CEO Summit was one of them. Imagine: a room full of women who aren't waiting for permission, formed by founders, leaders, and visionaries who are actively changing the game. Getting to create the custom swag bags for an event like that? We took it seriously.
The result was a set of beautifully branded
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Julie Rotuno Named CEO of the Year
18th Mar 2026
Some moments feel big. This one feels earned.
We're beyond proud to share that our CEO, Julie Rotuno, has been named CEO of the Year in the B2B, Agency & Professional Services category, an honor that recognizes women who don't just lead businesses, but build the infrastructure that keeps entire industries moving.
This isn't an award for the loudest voice in the room. It's for the leader w
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Your packaging could work harder for your business. With endless design options, there’s so much room to explore, experiment, and express your brand’s unique personality! A thoughtful tweak here or a splash of creativity there can transform your packaging into something that customers not only notice but remember.
Custom branding isn’t just functional; it’s an experience. Y
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When packaging reflects who you are, it carries meaning. For Blanca Flor, a silver jewelry store run by mother-daughter team Donna and Sofia, that meaning is rooted in heritage, artistry, and connection.
Their story began decades ago when Donna studied and lived in Mexico, marrying a Mexican photographer and falling in love with the country’s artistry. What started as selling contemporary
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The Secret Behind 20 Years of Boutique Success
29th Aug 2025
Nestled in the heart of Annapolis—a quaint, historic waterfront town in Maryland where cobblestone streets meet sailboats and timeless charm—stands Lilac Bijoux, a boutique that has been dressing women in effortless style for 20 years.
Inside, the clothing tells the story: vibrant, signature prints alongside wardrobe-building neutrals; airy ruffles and puff sleeves paired with clea
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Offering gift wrapping is already a win for your busy customers, but taking your present-tation to the next level can turn every purchase into a work of art. When your packaging surprises and delights, your customers are more likely to share it, talk about it, and come back for more. Here are three creative wrapping techniques to make your shop’s gifts stand out and create moments your custo
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If you’ve been hearing more about tariffs lately, you’re not alone—and you’re not the only one wondering what it could mean for your business. Tariffs are affecting all kinds of imported goods, including some packaging materials. That can lead to rising costs, longer lead times, and a few unexpected headaches if you’re not prepared.
The good news? You’ve got opt
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Color Stories: Meet Our New Metallic Silver Shopper
28th Apr 2025
Say hello to your brand’s new secret weapon: the Metallic Silver Shopper. Shiny but chic, bold but totally versatile, this bag plays nice with just about every vibe. Whether you're keeping it coastal, going full-on cosmic, or just giving your neutrals a little nudge, a splash of silver makes everything feel just a little more magical.
Peaches
Peaches & Gleam
When you think of su
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Foil or Ink, How Do I Choose?
18th Feb 2025
Ever wonder how we achieve such pristine printing on your favorite products? It all comes down to our methods: Hot Stamping and Ink Printing. But what are those, exactly? On one side, we’ve got Hot Stamping—the showstopper of the printing world. It’s bold, it’s fancy, it practically winks at you. On the other side is Ink Printing—the reliable, effortlessly sty
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Thank You For a Spectacular Year!
30th Dec 2024
The holiday season is here, and at Mid-Atlantic Packaging, we’re taking a moment to reflect on what truly matters—our incredible partners like you. I’m Julie Rotuno, CEO of Mid-Atlantic Packaging, and I couldn’t be more grateful for the trust you’ve placed in us to bring your brand to life during this special time of year.Your hard work, passion, and creativity inspire everything we do, and it’s a
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Your bag is a fusion of style and function–a way for your customer to easily carry their purchase and show it off. But have you ever given the handle of your bag much thought? Just as the exterior of your bag communicates your brand’s purpose, values, and aesthetic, the handle does just as much work with the added bonus of its tactile effect on your customers: Does it feel good in their hands?
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The holidays are no joke at Mid-Atlantic! Each year, our staff team up to decorate their office space and compete for the coveted prize: the Golden Nutcracker. Watch the video below for a recap of our 2023 Holiday Contest, where Team Lollipop came out on top! Stay tuned for more next week when we reveal this year's contenders and your chance to vote on the victor!
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Innovative Packaging Solutions for the Beauty Industry
Posted by Julie Rotuno on 20th Aug 2024
Running a beauty brand requires customer understanding, stand-out marketing, and proper product protection. Read on to discover more about the importance of effective beauty packaging and innovative packaging solutions for the beauty industry. The goal is to succeed in your industry and have a loyal customer base that loves your products.
Importance of Effective Beauty Packaging
Product packaging
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Preparing for Black Friday as a Small Business Owner
Posted by Julie Rotuno on 20th Aug 2024
Black Friday is one of the biggest shopping days of the year, and for small business owners, it can be a crucial opportunity to increase sales and attract new customers. However, with so much competition from larger retailers, small businesses need a solid plan to make the most out of this busy day. This blog post will discuss tips and strategies for how small business owners can prepare for Black
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How To Choose the Right Packaging for an E-Commerce Business
Posted by Julie Rotuno on 20th Aug 2024
Does your product packaging benefit your customers and your e-commerce company? Here are tips on choosing the right packaging for an e-commerce business.
The Importance of Product Packaging
So why does packaging matter for e-commerce businesses? Product packaging protects your products before, during, and after transit, providing additional marketing and advertisement to your business. This can he
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The Impact of Packaging on Consumer Decision-Making
Posted by Julie Rotuno on 20th May 2024
Packaging is an integral part of the manufacturing and retail industry, designed to protect and contain products and provide essential information to consumers. However, packaging has a far greater impact on consumer decision-making than just acting as a container. It’s often the first point of contact a consumer has with a product, playing a vital role in capturing their attention and influencing
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5 Memorable Packaging Ideas for Your Apparel Brand
Posted by Julie Rotuno on 19th May 2024
When it comes to building a successful apparel brand, presentation is key. One way to make a lasting impression on customers is through unique and eye-catching packaging. This article will explore five memorable packaging ideas for your apparel brand. Let’s dive in!1. Minimalist Designs Less is more! A minimalist design on custom shopping bags looks sleek and allows your brand logo to take center
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How Personalized Packaging Can Impact Customer Loyalty
Posted by Julie Rotuno on 29th Mar 2024
Packaging can have a lasting impact on customers, especially if it helps keep their products organized and secure. Here’s how personalized packaging can impact customer loyalty.Ensures Proper Product ProtectionThe purpose of packaging is not only to keep your belongings in one designated space during transport. It also provides a protective layer, especially for fragile or delicate items. The last
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6 Custom Packaging Trends To Watch in 2024
Posted by Julie Rotuno on 28th Mar 2024
Custom packaging has become an essential part of the retail industry, and its significance will grow in the coming years. In today’s market, where competition is fierce and consumers have more options than ever before, standing out from the crowd has never been more crucial. This need to stand out is where custom packaging comes into play.It helps brands differentiate themselves from their competi
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4 Ways Branded Shipping Mailers Can Increase Brand Awareness
Posted by Julie Rotuno on 28th Mar 2024
Standing out can feel like a daunting task in a world brimming with businesses. As a small business, you want to make your presence felt, generate brand awareness, and drive sales. One of the most effective ways to achieve these goals is through branded shipping mailers.
Customized mailers with your brand name, logo, or message printed on them deliver more than packages; they convey your
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Tips for Packaging Oddly Shaped Products
Posted by Julie Rotuno on 28th Mar 2024
Packaging oddly shaped products requires some effort, creativity, and patience. Whether you're dealing with fragile items, irregular shapes, or products that don't fit into standard boxes, the appropriate packaging will ensure they arrive at their destinations without damage. Customer satisfaction means everything in business, and packaging plays a massive role in fulfilling that. Discover tips
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Creative Ways To Use Patterns in Packaging Designs
Posted by Julie Rotuno on 22nd Mar 2024
Packaging design is one way to make your product stand out from the rest. Patterns can grab consumers’ attention, convey a message, and add an element of uniqueness to the product. But how can you use patterns creatively in packaging design? Come and explore five creative ways to use patterns in packaging designs.
Custom Patterns
One way to use patterns creatively is by making custom pat
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Tips for Saving Money on Packaging Materials
Posted by Julie Rotuno on 22nd Mar 2024
Packaging materials can be a significant expense for businesses. The cost of buying boxes, tape, packing peanuts, and other supplies can quickly add up, especially for small businesses. But there are ways to save money on packaging materials without sacrificing the integrity of your shipments. This blog will explore tips and strategies for reducing packaging material costs, making your business
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How To Create a Jewelry Unboxing Experience That Wows
Posted by Julie Rotuno on 6th Mar 2024
When a customer purchases jewelry from your shop, your store should leave a lasting impression beyond your doors. Packaging is one of the most important parts of determining whether the customer will return. Your packaging should look beautiful and eye-catching while protecting the product against friction, movement, and damage.
Follow along as we provide a brief overview of the importance of
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The Cost-Benefits of Plastic Bags for Your Retail Business
Posted by Julie Rotuno on 7th Feb 2024
In an ever-competitive retail landscape, cost-effective solutions that cater to business needs and customer convenience are paramount. One such solution is the use of plastic bags, a seemingly simple choice that carries substantial financial benefits. Using plastic bags for your retail business can lead to significant savings while enhancing customer service and presenting potential marketing oppo
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How To Do Limited Edition Packaging the Right Way
Posted by Julie Rotuno on 1st Feb 2024
Packaging is an essential part of any product’s marketing strategy. It protects the product and serves as a tangible representation of your brand. While standard packaging may work for most products, limited edition packaging can significantly impact your sales and overall brand perception.
In this blog, we’ll discuss how to do limited edition packaging correctly and why it can benefit yo
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7 Ways To Make Your Jewelry Packaging Stand Out
Posted by Julie Rotuno on 31st Jan 2024
When selling jewelry, packaging is just as important as the product. It protects your jewelry, and it’s the first thing your customers see when receiving their purchase. Beautiful and eye-catching packaging can make all the difference in delighting your customers. Check out these seven ways to make your jewelry packaging stand out. 1. Use Brightly Colored PaperOne of the easiest ways to make your
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What Are the Most Common Packaging Mistakes?
8th Jan 2024
Packaging is essential in protecting and preserving products during transportation, storage, and handling. The right packaging design can also attract customers and increase sales. However, despite its importance, businesses often overlook packaging, leading to costly mistakes that they could have avoided. This blog post will explore the most common packaging mistakes and how to avoid them.Inadequ
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How To Choose the Right Product Packaging Colors
Posted by Julie Rotuno on 4th Jan 2024
When it comes to product packaging, there are many factors to consider. From the design and material to the size and durability, every aspect plays a crucial role in making your product stand out on the shelves. However, one element that business owners often overlook that’s equally important is color. It can impact your company’s success. The color of your packaging can greatly affect consumer
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Understanding the Benefits of Custom-Printed Mailers
Posted by Julie Rotuno on 16th Nov 2023
Running a business involves establishing exceptional customer service, producing high-quality products and services, and understanding your target audience. When you operate as an e-commerce business, having the proper packaging and shipping materials can help exceed customer expectations. Read on to learn the benefits of custom-printed mailers for your e-commerce business.
Secure and Lightw
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How Custom Hang Tags Can Enhance Your Brand Story
Posted by Julie Rotuno on 15th Nov 2023
Every business has a story, from first-generation mom-and-pop shops with beautiful beginnings to pop-up shops with handmade goodies. Learn how custom hang tags can enhance your brand story and help your business stand out.
What Are Hang Tags?
Hang tags typically hang from merchandise, adding a touch of detail to your products and promoting your business. They’re clever ways of helping yo
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Why Brands Should Make the Switch to Paper Shopping Bags
Posted by Julie Rotuno on 2nd Nov 2023
Custom-printed paper shopping bags make a positive impression on customers. Here are the reasons why brands should make the switch to paper shopping bags for their businesses.Effective Business BrandingWhen customers walk along shopping strips with printed paper bags, onlookers will immediately think of high-class luxury brands. Custom paper bags can emulate a feeling of classiness and sophisticat
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Considerations When Buying Euro Tote Bags for Your Business
Posted by Julie Rotuno on 23rd Oct 2023
When selecting the perfect packaging solution for your business, euro tote bags are a compelling choice. These bags serve a practical purpose and act as a stylish extension of your brand, providing an impactful first impression to your customers. However, the decision to invest in euro tote bags shouldn’t become a second thought. A number of considerations, such as material quality, durability, co
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Plastic vs. Paper Retail Bags: Which Works for Your Product?
Posted by Julie Rotuno on 23rd Oct 2023
Many grocery stores, boutiques, fashion retailers, and niche shops rely on the best retail bag option. There are many requirements that business owners seek out in their retail bags, such as strength, storage capabilities, eco-friendliness, and more. So which is better for your product: plastic or paper retail bags?Plastic Retail BagsInvented in the 1960s, plastic retail bags became widely used in
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Using Packaging To Differentiate Your Brand From Competitors
Posted by Julie Rotuno on 20th Oct 2023
Competition exists in nearly every industry. The importance of high-quality product packaging is more relevant than ever. So here are tips for using packaging to differentiate your brand from competitors and why effective packaging is essential.Reasons Why Successful Packaging Is ImportantIt’s no secret that many businesses rely on beautiful, eye-catching custom product packaging to gain the atten
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Benefits of Printed Tissue Paper for Retailers and Brands
Posted by Julie Rotuno on 20th Oct 2023
Bringing new customers to your business can result from one significant factor: product packaging. Using printed tissue paper can heighten the feeling of luxury and sophistication, often reminding customers of their favorite high-end brands. However, there are many more benefits of printed tissue paper for retailers and brands to keep in mind.Benefits of Custom-Printed Tissue PaperTissue paper can
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Custom Plastic Bags: Tips for Finding the Right Supplier
Posted by Julie Rotuno on 17th Oct 2023
Running a retail shop, cosmetics boutique, grocery store, and more requires high-quality bags and packaging for product protection and brand loyalty. So here are some tips for finding the right custom plastic bag supplier for your brand.
Plastic Bag Customization
Custom plastic bags should offer quality and easy customization abilities to promote your shop and increase brand recognition.
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