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Standing out can feel like a daunting task in a world brimming with businesses. As a small business, you want to make your presence felt, generate brand awareness, and drive sales. One of the most effective ways to achieve these goals is through branded shipping mailers.

Customized mailers with your brand name, logo, or message printed on them deliver more than packages; they convey your brand identity, visual appeal, and personality. So here are the reasons why you should consider using branded shipping mailers to boost brand awareness and provide some tips to help you get started.

Acts as a Cost-Effective Marketing Tool

Branded shipping mailers serve a dual purpose: they protect what's inside and promote your brand on the outside. These functional and trendy mailers work like a walking billboard, showcasing your unique brand to a larger audience as they go about their day.

The cost-effectiveness of branded mailers works in two ways. Firstly, customizing these mailers typically doesn’t cost much. This makes it easy for small businesses to take advantage of it. Secondly, since mailers alone can hold responsibility for getting the brand out there, small businesses do not need to spend separately on other promotional tools like flyers, brochures, or posters.

Creates a Memorable Unboxing Experience

Everyone loves a good unboxing experience. When you send your products in a branded shipping mailer, you provide the customer with extra excitement. The addition of the packaging serves to create a lasting impression on the recipient.

It provides a unique and positive experience to the customer, creating a special bond between the customer and your product. Customers who enjoy their purchase experience are more likely to return and recommend them.

Reinforces Your Brand Identity

Using a custom-branded shipping mailer is a way to reinforce your brand identity. With your brand colors, logos, and message printed on the mailer, you provide a cohesive visual experience throughout the customer journey.

When customers see the same colors and images on the outside of the box as on your website or your store, the product they receive will correspond with their expectations based on your branding. This continuity can increase brand loyalty and word-of-mouth marketing.

Expands Your Reach

When your branded mailer is out for delivery, many people will see it. Delivery personnel, warehouse workers and managers, distribution center personnel, and even the buyer are all potential brand ambassadors, even without them knowing it.

Placing your branding on the mailers provides a unique opportunity for people outside your target audience to interact with and recognize your brand, expanding your reach and attracting new customers.

Custom-branded packaging can help do the legwork of promoting your business and drawing in new eyes! Mid-Atlantic Packaging offers high-quality shipping and packing products for small businesses. Our custom paper mailers allow you to display your custom logo and quality designs to the masses. For more information, contact us today.