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When you think about the world around you, what comes to mind? Is it the imagery that makes up your everyday encounters? What about the colors associated with your small business? You likely encounter them daily, making it important to select the right color scheme to represent you and your products and services.This short guide helps explain what makes blue the ideal color to include in your smal …

The holidays present many opportunities for you as a company to appeal to the masses. One of the ways that you're able to do just that is through the rebranding of your products. Holiday-themed packaging plays to the emotions of the people you want to sell items to today. It makes them feel nostalgic and sentimental when they see images that celebrate the holidays in a bold and memorable way.This …

With each year, you have an opportunity to evaluate the state of your business. Have you met last year's goals? Are there new goals to pursue? What about costs? Perhaps some of them are getting out of control. If you're taking some time to evaluate goals for your brand and looking for ways to keep costs in line, then it may be time for a packaging audit. In fact, many industry exper …