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The holidays present many opportunities for you as a company to appeal to the masses. One of the ways that you're able to do just that is through the rebranding of your products. Holiday-themed packaging plays to the emotions of the people you want to sell items to today. It makes them feel nostalgic and sentimental when they see images that celebrate the holidays in a bold and memorable way.This …

With each year, you have an opportunity to evaluate the state of your business. Have you met last year's goals? Are there new goals to pursue? What about costs? Perhaps some of them are getting out of control. If you're taking some time to evaluate goals for your brand and looking for ways to keep costs in line, then it may be time for a packaging audit. In fact, many industry exper …

If you are an entrepreneur with a new brand that you're trying to get off the ground, then you're probably busy on a 24/7 basis. With so much to do, it can seem counterintuitive to slow down for an afternoon to capture some great photographs of your products and their packaging.You might be wondering why in the world these photographs might be critical to your success. That is probably particularl …