The Advantages of Using Tissue Paper in Packaging
Posted by Julie Rotuno on 17th Oct 2023
Packaging makes a big impression on customers, whether it's food packaging from a cafe or store packaging. Extra touches like tissue paper can enhance the impression of the business and its products. However, you don't have to be shopping for your next outfit at an upscale boutique to benefit from using high-quality tissue paper when shipping out orders to your own customers.Luckily, there are sev
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How Hot-Stamped Shopping Bags Can Benefit Your Brand
Posted by Julie Rotuno on 13th Oct 2023
When running a business, making your brand stand out can create a sense of challenge. You go out of your way to promote upcoming deals, remain active on all social media platforms, and provide your customers with the best products and services.However, choosing the right shopping bag design is one effective tool for making your brand recognizable and trustworthy. So here’s how hot-stamped shopping
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Different Types of Box Closures Used in Packaging
Posted by Julie Rotuno on 13th Oct 2023
As a business, selling your products should come with dependable, durable packaging. Furthermore, the type of closure you have with your packaging matters significantly in maintaining brand integrity and reliability. So here are the different types of box closures used in packaging.Self-Locking Cardboard BoxesSelf-locking cardboard boxes, or crash lock boxes, are a classic, simple packaging design
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The Rise of Eco-Friendly Packaging and Why It Matters
Posted by Julie Rotuno on 13th Oct 2023
An environmentally friendly business should consider the packing it uses to support its green efforts. So here’s the rise of eco-friendly packaging and why it matters. A Brief History of Sustainable PackagingThe packaging industry has recently started to make significant changes to its structures as consumer demand for sustainable packaging and practices has increased over the years. Single-use pl
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Custom Packaging Options for Small Businesses Explained
Posted by Julie Rotuno on 6th Sep 2023
Custom packaging can do wonders for your business’s reputation and show off your creative side. Small business owners can choose from various shipping products, from paperboard boxes or poly mailers, to preserve their products and create a good impression on customers. The goal is to create packaging that brings customers back and shows you care about their purchases. Let’s review custom packaging
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How To Create Memorable Packaging for Seasonal Products
Posted by Julie Rotuno on 1st Aug 2023
Throughout the year, consumers look forward to enjoying seasonal events with their friends and loved ones. However, businesses should offer seasonal-themed packaging and products for gift-giving and celebrations. So here’s how to create memorable packaging for seasonal products.Is Seasonal Packaging Good for Business?As the holiday season rolls in, shoppers go for limited edition holiday products,
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Why Are Euro Tote Bags a Popular Choice for Retailers
Posted by Julie Rotuno on 1st Aug 2023
Instead of relying on plastic shopping bags, euro tote bags are beneficial additions to your store and make a positive impression. Here’s why retailer loves using euro tote bags in their shops.
Environmental Friendliness
Plastic bags are harmful to the environment. Euro tote bags are often made of recycled materials and offer repeat use. Instead of relying on single-use bags that get tos
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The Importance of Packaging in the Jewelry Industry
Posted by Julie Rotuno on 6th Jul 2023
Jewelry is a fantastic means of showing appreciation or love for someone. As a business, creative, effective jewelry packaging can do wonders for your brand and create a loyal customer base. So here’s the importance of packaging in the jewelry industry.Helps Preserve and Protect JewelryThe last thing customers want is to receive their jewelry tangled, dented, scratched, and damaged. So, jewelry pa
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Choosing the Right Packaging for Fragile Products
Posted by Julie Rotuno on 21st Jun 2023
Shipping highly fragile and delicate items comes with a risk, whether it’s across town or the country. Hazardous transit conditions can result in damaged items that frustrate customers.
So, it’s crucial to have the necessary packaging to keep products secure and protected during transit. Here are tips for choosing the right fragile product packaging for your business.
Choosing the Box
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Custom Packaging Products You Need To Know About
Posted by Julie Rotuno on 20th Jun 2023
Being a successful business means you take the time to understand your customers, improve your products, and manage all aspects of making successful sales. However, another important aspect of being a business owner is the packaging you provide to keep your products safe and secure from when they leave your business to when they reach your customers.
Furthermore, the packaging you use for
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The Role of Packaging in the Food and Beverage Industry
Posted by Julie Rotuno on 16th Jun 2023
Food and beverage companies don’t just use word of mouth to get their products out the door; they also incorporate product packaging. Here’s how product packaging has a role in the food and beverage industry.Packaging in Food and Beverage MarketingFood packaging protects products from contamination and damage and serves as a conduit for consumer marketing. Product packaging helps create a defined
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How To Create Unique Gift Packaging for Special Occasions
Posted by Julie Rotuno on 15th Jun 2023
Gift packaging suits many occasions, from birthday parties and graduations to weddings and retirement parties. Having the perfect packaging should fit the event’s theme and what the recipient likes, so having proper gift packaging supplies can help customers find exactly what they’re looking for. Here are tips on how to create unique gift packaging for special occasions.Select the Appropriate Box
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The Art of Packaging Design: 3 Helpful Tips
Posted by Julie Rotuno on 14th Jun 2023
Packaging is an integral part of every business. The materials used, the designs incorporated, and the time spent on the presentation can immensely impact consumers. So here are a couple of helpful tips on the art of packaging design that businesses should know.
Keep Packaging Designs Simple
Customers have had positive reactions to simple, minimalist packaging. However, because many pack
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The Role of Packaging in Building Your Brand
Posted by Julie Rotuno on 7th Jun 2023
As an e-commerce business, packaging can directly impact a brand’s identity and image. This is also essential for commercial companies that sell anything from health and wellness products to industrial parts. Here’s how packaging can have a role in building a brand through reputation, relationships, and identity.
How Packaging Can Build a Brand
Packaging is a crucial part of a successful
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The Benefits of Hot Stamping on Plastic Bags
Posted by Julie Rotuno on 22nd May 2023
Owning a business requires you to understand your products and services and convey to the customer that you mean to make a lasting impression. Creating eye-catching, visually impressive packaging can considerably impact how your customers view your business after they purchase your product. Here are the benefits of hot stamping on plastic bags for your business.
Establishes Visual Appeal and
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Using Hot Stamping On Textured Vs. Smooth Paper Bags
Posted by Julie Rotuno on 6th Mar 2023
Paper bags are a great way to transport items, promote brands and advertise products. But did you know that the type of paper can affect how the design looks? Hot stamping is a popular printing technique used on paper bags to create vivid designs that stand out from their surroundings. It can be used on textured and smooth papers, but which one yields the best results? We'll explore how hot stampi
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Euro Tote Bags: The Perfect Addition To Your Boutique
Posted by Julie Rotuno on 28th Feb 2023
Everyone wants to stand out from the competition in their boutique. One way to do that is with a stylish and unique shopping bag for customers to carry away their items. Euro Tote Bags are the perfect addition to any boutique!Euro Tote bags come in a variety of designs and colors, making it easy to find one that fits with your store’s aesthetic. With high-quality fabric construction and reinforced
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The Benefits Of Using Hot Stamping On Paper Bags
Posted by Julie Rotuno on 20th Feb 2023
The paper bag is one of the most common and versatile packaging that can be found in almost any store. It's a great way to package goods for easy transportation, but did you know there’s an even better way to customize these bags? Hot stamping has become increasingly popular among businesses looking to add custom designs to their paper bags without breaking the bank. In this article, we will discu
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Business Benefits Of Paper Bag Packaging
Posted by Julie Rotuno on 6th Feb 2023
Paper bag packaging is an effective and sustainable form of packaging for businesses that are looking to reduce their environmental impact. Paper bags are cost-effective and offer many benefits that can help businesses increase their efficiency and profitability. This article will explore the potential business benefits of paper bag packaging, providing useful information for those considering mak
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Why Use Paper Bags For Your Food Business
Posted by Julie Rotuno on 30th Jan 2023
Some entrepreneurs, especially those in the restaurant and food service industry, make the mistake of not giving due consideration to the packaging that will be an essential part of their day-to-day operations.
Perhaps it's only natural to be more absorbed in other aspects of starting a restaurant or catering business. Planning the menu, finding suppliers and designing the areas in which your cust
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Choosing the Right Paper Bag for Your Business
Posted by Julie Rotuno on 18th Jan 2023
A paper bag is just a paper bag, right?
Perhaps this is true, but when a paper bag is being used in connection with your business, it can be so much more.
Have you ever considered that paper bags can be a powerful marketing tool? It's true! When paper bags are customized with your company's name, logo, and social media handles, they are immediately transformed into a means of keeping the public in
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SOS Bag Sizes – What Do They Mean?
Posted by Julie Rotuno on 6th Jan 2023
How much thought have you given the bags that you use in your brick-and-mortar location?
If you are like many entrepreneurs the answer may be, "Not much."Many retailers make the mistake of overlooking how critical high-quality paper bags can be for their brand. That is especially true when you opt for Self Opening Sacks.Frequently referred to in the packaging industry as SOS bags, these are some o
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What is the Difference Between Cardboard Boxes and Corrugated Boxes?
Posted by Julie Rotuno on 30th Dec 2022
If you are an entrepreneur, then chances are good that you have learned just how critical choosing the right type of product packaging is. Choose poorly, and your products will arrive damaged, and your customers will be unhappy.
Companies that ship their wares to clients likely use cardboard or corrugated boxes. In fact, it's not too unusual to hear people using the terms "cardboard" and "corrugat
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What Coating To Use For What Type of Packaging
Posted by Julie Rotuno on 18th Dec 2022
What do you want your packaging to do for your brand? If you're like most entrepreneurs, you want packaging that stands out on the shelf to differentiate your products from those of your competition.
Creating great-looking packaging is essential to drawing eyes toward your products. That means that the packaging you choose has to go beyond being merely functional. Your packaging needs to protect w
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Reasons Why You Should Start a Subscription Box Business
Posted by Julie Rotuno on 6th Dec 2022
If you are an entrepreneur, then it is essential that you give at least some consideration to starting a subscription box business. This is the hottest business model in eCommerce right now, and the sky is the limit with regard to where your new venture could take you.
Exactly what are subscription boxes, and why might they make sense for your business? Keep reading to get the lowdown on subscript
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The Benefits of Choosing Jute Bags
Posted by Julie Rotuno on 30th Nov 2022
Is your brand environmentally conscious? If so, you probably take care to reduce, reuse and recycle as frequently as possible.Your emphasis on green practices means that you probably also are looking for a way to package your products that is more sustainable. If that packaging also is attractive, durable, and versatile, then so much the better.Jute bags may be exactly what you are looking for. Ma
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Types of Paper Bags and When to Use Them
Posted by Julie Rotuno on 18th Nov 2022
The Best Types of Paper Bags for Retailers and RestaurantsWhat role should paper bags play in product packaging? The "brown paper bag" is something of a grey area for many retailers. In reality, bags can provide a perfect mix of elegance and utility when used correctly. While reusable bags have been getting attention lately, the truth is that a reusable option isn't always the best choice. The goo
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e-Commerce Packaging Design Trends to Watch Out for in 2023
Posted by Julie Rotuno on 7th Nov 2022
The Big 2023 Packaging Design Trends Are Here
What trends are coming for package design in 2023? Boldness is back on the e-commerce scene. As the market becomes even more crowded, retailers and brands are using strong visuals, endearing experiences, and smart designs to make lasting impressions on customers. In addition, ongoing trends focused on sustainability and efficiency are expected to move
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Preparing Your Packaging for Black Friday and Cyber Monday
Posted by Julie Rotuno on 18th Oct 2022
If you own or are a part of a retail business, then you probably already know how critical the holiday season is to your company's success.
The sort-of official kick-off of the holiday retail season is Black Friday and Cyber Monday. These are major events on any retailer's calendar, so it pays to prepare for them well in advance.
The more your organization can drive customer loyalty, the more succ
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9 Packaging Supplies E-Commerce Retailers Must Have
Posted by Julie Rotuno on 6th Oct 2022
Consumers are turning to eCommerce businesses more frequently to meet their basic needs and to acquire the things that make like more comfortable. This rise in the reliance on eCommerce means that demand has increased for interesting product packaging solutions. That's because it's essential for eCommerce brands to create a unique and memorable touchpoint for the customer.
In fact, eCommerce busin
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Why Window Box Packaging is The Best Way to Showcase The Product
Posted by Julie Rotuno on 29th Sep 2022
Most brands spend a great deal of time, money, and effort in finding the right packaging for their product. Of course, it is possible to simply choose a generic box that could be used by any company, but that's not necessarily the best strategy.
On the surface, a plain, generic box might look like the way to go. After all, little effort is involved in it, and the price is certainly right.However,
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Using Promotional Tote Bags to Promote Your Business
Posted by Julie Rotuno on 14th Sep 2022
How else can you customize your tote bags? You might add your company's name, its website, or even graphic elements that people are likely to associate with your brand. Do you use a distinctive font in your logo, company name, website, or elsewhere? If so, it may make sense to incorporate that font into the text that goes on your tote bags.If you are unsure about creating the design yourself, just
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Guide to Using Custom Tissue Paper
Posted by Julie Rotuno on 30th Aug 2022
If your brand ships packages to customers, then you probably use some kind of space filler or cushioning to keep those products safe in transit.
Of course, if you go the extra mile, that void filler does more than just protect the contents of the package. Custom printed tissue paper can have an enormous impact on your customer's overall experience.Think about the presents that you've received over
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Types of Packing Material for Subscription Boxes
Posted by Julie Rotuno on 26th Aug 2022
Does your business ship out subscription boxes to your customers on a monthly or quarterly basis?
If so, then you probably already know that the type of packaging that you choose is critical to your success. It is the boxes and cartons that you use that protect your products and ensure that they safely reach their destination.
Moreover, packaging provides a wonderful medium for branding. You want
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Why are Minimum Order Quantities Important?
Posted by Julie Rotuno on 1st Aug 2022
As with most companies that sell products in bulk, we offer minimum order quantities to pass on the best savings to you. The guidelines that we've established are cost-effective and manageable. They're how we're able to supply our customers with excellent packaging and pricing year after year. If your business is in need of premium packages for the products that you sell, the following information
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The Power of Blue in Small Business Branding
Posted by Julie Rotuno on 1st Aug 2022
When you think about the world around you, what comes to mind? Is it the imagery that makes up your everyday encounters? What about the colors associated with your small business? You likely encounter them daily, making it important to select the right color scheme to represent you and your products and services.This short guide helps explain what makes blue the ideal color to include in your smal
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Revamping Your Packaging for the Holidays
Posted by Julie Rotuno on 25th Jul 2022
The holidays present many opportunities for you as a company to appeal to the masses. One of the ways that you're able to do just that is through the rebranding of your products. Holiday-themed packaging plays to the emotions of the people you want to sell items to today. It makes them feel nostalgic and sentimental when they see images that celebrate the holidays in a bold and memorable way.This
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Reducing Packaging Waste
21st Jul 2022
Benefits of an Annual Packaging Audit
Posted by Julie Rotuno on 19th Jul 2022
With each year, you have an opportunity to evaluate the state of your business. Have you met last year's goals? Are there new goals to pursue? What about costs? Perhaps some of them are getting out of control.
If you're taking some time to evaluate goals for your brand and looking for ways to keep costs in line, then it may be time for a packaging audit.
In fact, many industry exper
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Guide to Taking a Great Packaging Photo
Posted by Julie Rotuno on 14th Jul 2022
If you are an entrepreneur with a new brand that you're trying to get off the ground, then you're probably busy on a 24/7 basis. With so much to do, it can seem counterintuitive to slow down for an afternoon to capture some great photographs of your products and their packaging.You might be wondering why in the world these photographs might be critical to your success. That is probably particularl
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