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What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are …

A Packaging Design Brief is essentially a roadmap for a design company. It lays out the dreams and desires of the client who needs creative ideas. It points you in the right direction. Those ideas are needed to propel marketing and sales by producing a catchy and unusual design. This design needs to put into the head of any potential consumer or customer that the design, product, and company go to …

Let’s be real: it’s not easy to be a small business owner. Whether you’re a rookie or have owned your business for decades, owners can find themselves stumbling upon the same mistakes across the board. At first, these mistakes can feel small and meaningless, but more often than not, if you continue to repeat the same mistakes, you could see a dip in your sales and even your business. Luckily, w …

Ribbons aren’t just for adorning presents or securing gift tags! There are many wonderful ways you can utilize ribbons to make homemade gifts for people you love. Try these five beautiful ribbon projects to make use of your leftover ribbons and create something wonderful in the process. DIY Statement Necklace All you need for this project is a yard of black velvet ribbon and nine gol …