Why Mailer Are Dominating The Industry
Posted by Julie Rotuno on 30th Jun 2022
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri
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The Psychology of Custom Packaging
Posted by Julie Rotuno on 24th Jun 2022
What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are
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How To Write a Packaging Design Brief
Posted by Julie Rotuno on 24th Jun 2022
A Packaging Design Brief is essentially a roadmap for a design company. It lays out the dreams and desires of the client who needs creative ideas. It points you in the right direction. Those ideas are needed to propel marketing and sales by producing a catchy and unusual design. This design needs to put into the head of any potential consumer or customer that the design, product, and company go to
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5 Common Mistakes Small Business Owners Don’t Know They’re Making
Posted by Julie Rotuno on 14th Jun 2022
Let’s be real: it’s not easy to be a small business owner. Whether you’re a rookie or have owned your business for decades, owners can find themselves stumbling upon the same mistakes across the board. At first, these mistakes can feel small and meaningless, but more often than not, if you continue to repeat the same mistakes, you could see a dip in your sales and even your business. Luckily, w
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