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Designing packaging for food products can be surprisingly complicated. It is essential to consider various factors such as:Food preservationExtending the shelf-lifeUsing sustainable materialsProtecting the food from damageEnsuring an attractive and appetizing appearanceWith so many components to keep in mind, it is easy to see why it is necessary to design custom food packaging. No generic, off-th …

Subscription boxes are incredibly popular with a broad range of consumers. People anticipate receiving each new edition, looking forward to its arrival like they used to get excited for Christmas.When those subscriptions arrive in a beautiful box or another well-designed packaging, the excitement is only heightened. If you want to ensure that your customers genuinely feel that they are receiving s …

Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri …

What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are …