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Guide to Subscription Box Packaging Design

Posted by Julie Rotuno on 30th Jun 2022

Guide to Subscription Box Packaging Design
Subscription boxes are incredibly popular with a broad range of consumers. People anticipate receiving each new edition, looking forward to its arrival like they used to get excited for Christmas.When those subscriptions arrive in a beautiful box or another well-designed packaging, the excitement is only heightened. If you want to ensure that your customers genuinely feel that they are receiving s …
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Why Mailer Are Dominating The Industry

Posted by Julie Rotuno on 30th Jun 2022

Why Mailer Are Dominating The Industry
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri …
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The Psychology of Custom Packaging

Posted by Julie Rotuno on 24th Jun 2022

The Psychology of Custom Packaging
What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are …
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How To Write a Packaging Design Brief

Posted by Julie Rotuno on 24th Jun 2022

How To Write a Packaging Design Brief
A Packaging Design Brief is essentially a roadmap for a design company. It lays out the dreams and desires of the client who needs creative ideas. It points you in the right direction. Those ideas are needed to propel marketing and sales by producing a catchy and unusual design. This design needs to put into the head of any potential consumer or customer that the design, product, and company go to …
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