A Packaging Design Brief is essentially a roadmap for a design company. It lays out the dreams and desires of the client who needs creative ideas. It points you in the right direction. Those ideas are needed to propel marketing and sales by producing a catchy and unusual design. This design needs to put into the head of any potential consumer or customer that the design, product, and company go to …

What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are …

Let’s be real: it’s not easy to be a small business owner. Whether you’re a rookie or have owned your business for decades, owners can find themselves stumbling upon the same mistakes across the board. At first, these mistakes can feel small and meaningless, but more often than not, if you continue to repeat the same mistakes, you could see a dip in your sales and even your business. Luckily, w …

While many of us want to shower our loved ones with special gifts this Valentine’s Day, it can be hard to do so on a budget. The good news is you don’t need to spend exorbitant amounts of money to make this holiday special! Show your loved ones how much you care for them with a festive homemade Valentine’s craft. Heart Shaped Wreath Make hearts flutter with this charming yet inexpensive …