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What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are …

Let’s be real: it’s not easy to be a small business owner. Whether you’re a rookie or have owned your business for decades, owners can find themselves stumbling upon the same mistakes across the board. At first, these mistakes can feel small and meaningless, but more often than not, if you continue to repeat the same mistakes, you could see a dip in your sales and even your business. Luckily, w …

While many of us want to shower our loved ones with special gifts this Valentine’s Day, it can be hard to do so on a budget. The good news is you don’t need to spend exorbitant amounts of money to make this holiday special! Show your loved ones how much you care for them with a festive homemade Valentine’s craft. Heart Shaped Wreath Make hearts flutter with this charming yet inexpensive …

The holidays are one of the best times to show you’re willing to make an extra effort for your customers. Even the smallest of details can make a big impression, and you’d be surprised just how far that impression can take you. We’ve gathered our top tips on how-to-wow with your wrapping while remaining conscious of the cost to your business. Check them out here. 3 Christmas Present Wrapping …