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To create beautiful packaging your business story must be woven into the design. Your company is unique, and any product packaging should reflect that to current and potential customers. Therefore, packaging should reflect a personality. The challenge is, how do you accomplish this in an interesting way? Fortunately, it’s much easier than you think. It can be achieved very inexpensively, …

As a business, creating a good product is only half the battle. You also have to package it in a way that’s appealing to your target audience. Research has shown time and again that packaging affects purchasing decisions and how consumers feel about what you’re selling. If you’ve made a sale online, you have to be conscious of how to package products for delivery. That means thinki …

Business owners across the country are increasingly interested in making eco-friendly choices. One of these choices is to opt for kraft paper packaging? Have you heard of kraft paper? Maybe not, but you’ve definitely seen it being used by some of the trendier retailers around town. Why are so many companies choosing kraft paper? Is it a good choice for your brand? Read on to learn m …

Whether buying or selling, doing business through the mail has always had its risks. These risks are all the larger when fragile items are involved. If you are new to this whole thing, and you would like to know a little bit more about how to ship fragile items safely, then this article is for you. Here is the only problem: Shipping protection varies by the item, and it varies a lot. Stil …