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Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi …

The future is looking very corrugated. That’s because the time-tested corrugated box is still the top choice for brands all over the world. The current state of corrugated is convenient, cost-effective, and focused on quality. If you’re in the middle of working out some big packaging decisions, it’s time to review the big, bold benefits of corrugated boxes. Take a look at 10 reasons to stay the co …

Product packaging is part of the product. Brands should consider package development an essential part of product development due to the fact that packaging profoundly influences the way consumers interact with products. Let’s take a look at a big survey from 2018 highlighting current consumer attitudes regarding packaging:74 percent of American consumers say that the design of a product’s packagi …

Why is color important in packaging? Color brings brands to life. For brands looking to create a lively identity that truly jumps out at customers, using color in packaging is essential. Using color in packaging is easier than most brand managers realize. While worries about cost and environmental factors cause many brands to shy away from adding color to packaging, there are ways to go bold witho …