How to Convert Your Retail Packaging to Meet Sustainability Standards
Posted by Julie Rotuno on 14th Jun 2022
Sustainability can’t wait. For brands that utilize retail packaging, the urgency for making sustainable, eco-friendly updates is palpable. In polls, consumers are overwhelmingly voicing their support for brands that utilize eco-friendly practices. Beyond that, many consumers actually hold the expectation that brands are responsible for implementing eco-friendly changes. According to Nielsen’s r
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Why Labels Are Perfect for Brand Messaging and Awareness
Posted by Julie Rotuno on 14th Jun 2022
If you look at the work that technology giant Google has applied to its various operating systems, you will notice that a certain design sensibility is shared across Android, Chrome OS, and the next-generation Fuchsia, which is still under development. This style, which is formally known as Google Material Design, has been around since 2014, and it aims to translate the visual appeal of real pa
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Top 5 Tips for Successful Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
There’s always room for improvement when it comes to packaging design. Getting this right and continuing this tradition can keep your business moving forward. Packing is important to customers. An industry was birthed from it, and you can find it in countless YouTube videos of people unboxing or unpacking products. Folks like to talk about product design and the experience of unpacking a produc
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What are the Different Types of Printing for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Things have come a long way since the invention of the printing press. Today, you can select from several different printing processes, any of which could be perfect for putting the finishing touches on packaging for your products.
Among the most common packaging printing options, today are:
Lithography
Flexography
Digital and Inkjet printing
Rotogravure
Silkscreen
How
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