Your bag is a fusion of style and function–a way for your customer to easily carry their purchase and show it off. But have you ever given the handle of your bag much thought? Just as the exterior of your bag communicates your brand’s purpose, values, and aesthetic, the handle does just as much work with the added bonus of its tactile effect on your customers: Does it feel good in their hands?
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The holidays are no joke at Mid-Atlantic! Each year, our staff team up to decorate their office space and compete for the coveted prize: the Golden Nutcracker. Watch the video below for a recap of our 2023 Holiday Contest, where Team Lollipop came out on top! Stay tuned for more next week when we reveal this year's contenders and your chance to vote on the victor!
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Innovative Packaging Solutions for the Beauty Industry
Posted by Julie Rotuno on 20th Aug 2024
Running a beauty brand requires customer understanding, stand-out marketing, and proper product protection. Read on to discover more about the importance of effective beauty packaging and innovative packaging solutions for the beauty industry. The goal is to succeed in your industry and have a loyal customer base that loves your products.
Importance of Effective Beauty Packaging
Product packaging
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Preparing for Black Friday as a Small Business Owner
Posted by Julie Rotuno on 20th Aug 2024
Black Friday is one of the biggest shopping days of the year, and for small business owners, it can be a crucial opportunity to increase sales and attract new customers. However, with so much competition from larger retailers, small businesses need a solid plan to make the most out of this busy day. This blog post will discuss tips and strategies for how small business owners can prepare for Black
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