How Illustrations Can Help Your Packaging Design
Posted by Julie Rotuno on 14th Jul 2022
As a consumer, what do you think it is that most attracts your attention to products on the shelf?Chances are good that "packaging design" instantly popped into your mind. Although some entrepreneurs find it surprising, well-designed packaging actually can tip the scales in their favor. Those who treat packaging as an afterthought or as merely a utilitarian matter definitely are missing out on val
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Candle Box Packaging Designing Tips
Posted by Julie Rotuno on 14th Jul 2022
Most households in the U.S. have at least a few candles. They make great gifts, and there's no better light source for creating an intimate atmosphere and adding ambiance to any space.
Because candles are so popular, there is an abundance of candle companies out there. How can you compete with all of those manufacturers?
There are several things you can do to make your products dist
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Importance of Customized Soap Packaging
Posted by Julie Rotuno on 3rd Jul 2022
Everyone needs and uses soap in one form or another. That's good news if you're in the soap business: Everyone wants your product.However, in a market with so many options, it can be challenging to make your soap more appealing than the wares of your competitors.You can differentiate your products by using all-natural ingredients, formulating unique scents, choosing beautiful colors, and otherwise
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Common Shrink Wrap Problems and How To Solve Them
Posted by Julie Rotuno on 3rd Jul 2022
When it comes to shrink wrapping your products, there are some things you should be aware of today. The types of problems you could experience with shrink wrap should be discussed, so you're aware of how the final products look to the customers buying them. This short article discusses the different types of shrink wrap problems that are common as well as the many ways you can resolve them. Our go
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Why Custom Candy Packaging Boxes Are Useful?
Posted by Julie Rotuno on 3rd Jul 2022
Custom candy packaging boxes provide protection for products that are fragile in nature. The packages also are good for branding as you try to establish an identity for your business. These two reasons alone are good enough answers to why you should consider buying custom boxes to package your company's candy. Still, there are more than two reasons for doing so, which we'll explain in detail
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Reasons Why Business Owners Use Gable Boxes
Posted by Julie Rotuno on 3rd Jul 2022
When it comes to packaging options, businesses have choices. Among the most popular styles of boxes that we sell is the gable box. It's an attractive, affordable, and custom-ready option perfect for companies small and large. If you're looking to elevate your products in a way that resonates well with your customers, pay close attention to the information below. It provides valuable insight into t
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Make Your Brand Stand Out With Custom Perfume Boxes
Posted by Julie Rotuno on 1st Jul 2022
Have you ever noticed just how distinctive the packaging for perfume is? The packaging is easily as unique and interesting as the scent itself.If you are in the perfume industry, then you probably are already familiar with just how critical the right packaging is. However, you may not realize that the perfume boxes you choose actually have the power to make or break your brand.This means that it i
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Tips for Tea Box Packaging
Posted by Julie Rotuno on 1st Jul 2022
Are you hoping to introduce a new audience to the world of tea? In order to do so, you've probably spent considerable time and expense to find reliable growers who rely on sustainable farming practices.You may think that your work is almost done, but it's really only beginning if you haven't designed packaging for your tea.In fact, designing custom tea packaging can be just as time-consuming and c
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Tips For Creating Food Packaging Designs
Posted by Julie Rotuno on 1st Jul 2022
Designing packaging for food products can be surprisingly complicated. It is essential to consider various factors such as:
Food preservation
Extending the shelf-life
Using sustainable materials
Protecting the food from damage
Ensuring an attractive and appetizing appearance
With so many components to keep in mind, it is easy to see why it is necessary to design custom food packaging. No generic
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Guide to Subscription Box Packaging Design
Posted by Julie Rotuno on 30th Jun 2022
Subscription boxes are incredibly popular with a broad range of consumers. People anticipate receiving each new edition, looking forward to its arrival like they used to get excited for Christmas.When those subscriptions arrive in a beautiful box or another well-designed packaging, the excitement is only heightened. If you want to ensure that your customers genuinely feel that they are receiving s
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Why Mailer Are Dominating The Industry
Posted by Julie Rotuno on 30th Jun 2022
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri
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How To Write a Packaging Design Brief
Posted by Julie Rotuno on 24th Jun 2022
A Packaging Design Brief is essentially a roadmap for a design company. It lays out the dreams and desires of the client who needs creative ideas. It points you in the right direction. Those ideas are needed to propel marketing and sales by producing a catchy and unusual design. This design needs to put into the head of any potential consumer or customer that the design, product, and company go to
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The Psychology of Custom Packaging
Posted by Julie Rotuno on 24th Jun 2022
What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are
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5 Common Mistakes Small Business Owners Don’t Know They’re Making
Posted by Julie Rotuno on 14th Jun 2022
Let’s be real: it’s not easy to be a small business owner. Whether you’re a rookie or have owned your business for decades, owners can find themselves stumbling upon the same mistakes across the board. At first, these mistakes can feel small and meaningless, but more often than not, if you continue to repeat the same mistakes, you could see a dip in your sales and even your business. Luckily, w
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4 Amazing Homemade Valentine’s Crafts That Double as Gifts
Posted by Julie Rotuno on 14th Jun 2022
While many of us want to shower our loved ones with special gifts this Valentine’s Day, it can be hard to do so on a budget. The good news is you don’t need to spend exorbitant amounts of money to make this holiday special! Show your loved ones how much you care for them with a festive homemade Valentine’s craft.
Heart Shaped Wreath
Make hearts flutter with this charming yet inexpensive
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3 Christmas Present Wrapping Ideas for a Business on a Budget
Posted by Julie Rotuno on 14th Jun 2022
The holidays are one of the best times to show you’re willing to make an extra effort for your customers. Even the smallest of details can make a big impression, and you’d be surprised just how far that impression can take you. We’ve gathered our top tips on how-to-wow with your wrapping while remaining conscious of the cost to your business. Check them out here.
3 Christmas Present Wrapping
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2 Colored Shopping Bags You Have to See
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, you know we’re always working hard to deliver new products to you as often as we can.
And this month is no exception! So without further ado, we’re excited to announce the release of an entirely new product line. We also want to tell you about the new colors we’ve added to one of our bestselling products.
Introducing…The Duet Shopping Bag
Allow us to intr
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18 Stats that Prove Retail Packaging Creates Customer Loyalty and Grows Your Business [INFOGRAPHIC]
Posted by Julie Rotuno on 14th Jun 2022
Of course we’re going to tell you how much of a difference the right packaging, bags, and boxes can make to your business – but you don’t have to just trust us. We’ve got the facts to back up our narrative. Need some convincing? Let’s take a look at some of the top statistics regarding the impact that the right retail packaging can have on your store.
DOWNLOAD THE ENTIRE INFOGRAPHIC HERE
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What is Carton Packaging?
Posted by Julie Rotuno on 14th Jun 2022
From the pantry and refrigerator to the bathroom cabinet and the kids’ playroom, carton packaging is everywhere. These ubiquitous boxes can contain almost any kind of consumer goods. In fact, Grand View Research determined that this type of packaging is so popular that it will have a market size of $141.35 billion around the year 2025.
Why do so many companies choose carton packaging for
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Top 10 Creative Packaging Ideas for Christmas
Posted by Julie Rotuno on 14th Jun 2022
Think outside the box (pun intended) with these festive ideas for holiday gift wrapping. Your customers will appreciate the time and detail you put into creating a package that is as lovely as the gift itself! Check out our top 10 favorite ideas below:
1. Tag, You’re It!
Buy a box of customized tags with your company’s name running across the bottom. Be sure to add a pop of color and may
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The 5 Types of Packaging Every Florist Must Have This Valentine’s Day
Posted by Julie Rotuno on 14th Jun 2022
Smart florists know that Valentine’s Day in the flower industry means one thing:
everything’s coming up roses for the next few weeks!
In fact, according to data gathered by The Retail Advertising and Marketing Association, flowers make up more than 34% of all the gifts purchased during the Valentine’s Day season, coming in only after cards and chocolates as the most popular gifts to gi
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6 Tips for Better Packaging for E-Commerce Fulfillment
Posted by Julie Rotuno on 14th Jun 2022
How do you go big with e-commerce packaging when you don’t necessarily have a big budget? The answer isn’t as complex as some sellers assume it should be. In fact, a smart, streamlined e-commerce packaging plan is the best way to smooth out your strategy for product fulfillment. What are the elements of good e-commerce packaging that digital brands need to know about? Take a look at six shipping t
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Should I Package My Products In Shrink Film? Pros And Cons
Posted by Julie Rotuno on 14th Jun 2022
For e-commerce entrepreneurs and online retail managers, packaging is an important business processes that they need to pay close attention to. Quite a few customers will form opinions about the e-commerce companies they acquire goods from based on the way their purchases are packaged. As can be expected, the packing materials chosen to deliver e-commerce products will also play a major part wi
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Paper or Plastic Custom Shopping Bags: Which is Right for Your Business?
Posted by Julie Rotuno on 14th Jun 2022
We’ve all heard that famous grocery store question, “Paper or plastic?” But what do you choose when it’s not your groceries, but the items in your store, that are going into a bag?
Let’s evaluate the differences between paper and plastic bags to determine which is the best option for your business.
Choosing Between Paper or Plastic Shopping Bags
Paper Custom Shopping Bags
You prob
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Packaging The Story Of Your Business
Posted by Julie Rotuno on 14th Jun 2022
To create beautiful packaging your business story must be woven into the design. Your company is unique, and any product packaging should reflect that to current and potential customers.
Therefore, packaging should reflect a personality. The challenge is, how do you accomplish this in an interesting way? Fortunately, it’s much easier than you think. It can be achieved very inexpensively,
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Packaging is Just as Important as the Product!
Posted by Julie Rotuno on 14th Jun 2022
As a business, creating a good product is only half the battle. You also have to package it in a way that’s appealing to your target audience. Research has shown time and again that packaging affects purchasing decisions and how consumers feel about what you’re selling.
If you’ve made a sale online, you have to be conscious of how to package products for delivery. That means thinki
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Kraft Paper and Why It’s So Popular
Posted by Julie Rotuno on 14th Jun 2022
Business owners across the country are increasingly interested in making eco-friendly choices. One of these choices is to opt for kraft paper packaging?
Have you heard of kraft paper? Maybe not, but you’ve definitely seen it being used by some of the trendier retailers around town. Why are so many companies choosing kraft paper? Is it a good choice for your brand?
Read on to learn m
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How To Ship Fragile Items Safely
Posted by Julie Rotuno on 14th Jun 2022
Whether buying or selling, doing business through the mail has always had its risks. These risks are all the larger when fragile items are involved. If you are new to this whole thing, and you would like to know a little bit more about how to ship fragile items safely, then this article is for you.
Here is the only problem: Shipping protection varies by the item, and it varies a lot. Stil
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How to Choose the Right Custom Shopping Bag for Your Business
Posted by Julie Rotuno on 14th Jun 2022
Once you’ve decided to order custom shopping bags for your business, you’ll likely have more than a few questions about which bags you should choose, how they should look, and how they can help take your store to the next level. The truth is, customized shopping bags are a great way to spread the word about your business, and should be seen as an integral part of your marketing plan! In fact, a
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How to Choose the Perfect Retail Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
Retail packaging, especially bags that are durable enough to be reused by your loyal customers, are much more than just great advertising. They communicate to your shoppers that you care enough about your merchandise to go above and beyond.
But how do you know which type, style, and branding strategy is right for your store? We’re letting you in on our 4 simple steps to picking out the pe
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Typography in Packaging
Posted by Julie Rotuno on 14th Jun 2022
Smart brands never overlook the importance of typography in packaging design. While many people think of typography as an afterthought, the reality is that this detail should be seen as a “finishing touch” that’s considered from the first step. The typography used on packaging is the direct line that brands use to communicate their messaging to their customers. How should brands be utilizing topog
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Concerns Of E-Commerce Packaging In 2021
Posted by Julie Rotuno on 14th Jun 2022
Businesses large and small spend upwards of $150 billion per year on packaging, and that massive total still only accounts for about seven percent of a product’s price. Even so, it’s a lot of money and no matter how big your organization is or what kinds of things it markets, packaging can literally make or break your bottom line.
As many entrepreneurs discover every day, an ill-fitting,
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Why Mailer Boxes Are Dominating The Industry
Posted by Julie Rotuno on 14th Jun 2022
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri
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5 Ways Custom Shopping Bags Can Increase Your Bottom Line
Posted by Julie Rotuno on 14th Jun 2022
Are you looking for ways to get into the black this quarter? Are your profits growing, but at a rate that’s not quite up to speed? Sure, big changes, like opening an online store, increasing your hours, or hosting in-store events can help you turn a bigger profit, but what about the smaller details?
Believe it or not shopping bags are a proven way to increase your bottom line. How can tha
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Custom Packaging Tips for Online Brands
Posted by Julie Rotuno on 14th Jun 2022
How long does it take for a customer to form an opinion about a brand?According to a study published by Google, the average person creates a lasting first impression of a brand within 50 milliseconds.If you have a company that exists only in the virtual world, meaning that you do not have brick-and-mortar locations that people can visit, it’s critical that you have an eye-catching and information-
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4 Things to Consider When Buying Retail Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi
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The Top 10 Reasons You Need to Use Corrugated Boxes
Posted by Julie Rotuno on 14th Jun 2022
The future is looking very corrugated. That’s because the time-tested corrugated box is still the top choice for brands all over the world. The current state of corrugated is convenient, cost-effective, and focused on quality. If you’re in the middle of working out some big packaging decisions, it’s time to review the big, bold benefits of corrugated boxes. Take a look at 10 reasons to stay the co
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Product Packaging Design: Things You Should Know
Posted by Julie Rotuno on 14th Jun 2022
Product packaging is part of the product. Brands should consider package development an essential part of product development due to the fact that packaging profoundly influences the way consumers interact with products. Let’s take a look at a big survey from 2018 highlighting current consumer attitudes regarding packaging:74 percent of American consumers say that the design of a product’s packagi
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Printing on Custom Packaging: All About Color
Posted by Julie Rotuno on 14th Jun 2022
Why is color important in packaging? Color brings brands to life. For brands looking to create a lively identity that truly jumps out at customers, using color in packaging is essential. Using color in packaging is easier than most brand managers realize. While worries about cost and environmental factors cause many brands to shy away from adding color to packaging, there are ways to go bold witho
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How to Convert Your Retail Packaging to Meet Sustainability Standards
Posted by Julie Rotuno on 14th Jun 2022
Sustainability can’t wait. For brands that utilize retail packaging, the urgency for making sustainable, eco-friendly updates is palpable. In polls, consumers are overwhelmingly voicing their support for brands that utilize eco-friendly practices. Beyond that, many consumers actually hold the expectation that brands are responsible for implementing eco-friendly changes. According to Nielsen’s r
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