Blog

The holiday season is here, and at Mid-Atlantic Packaging, we’re taking a moment to reflect on what truly matters—our incredible partners like you. I’m Julie Rotuno, CEO of Mid-Atlantic Packaging, and I couldn’t be more grateful for the trust you’ve placed in us to bring your brand to life during this special time of year.Your hard work, passion, and creativity inspire everything we do, and it’s a …

Your bag is a fusion of style and function–a way for your customer to easily carry their purchase and show it off. But have you ever given the handle of your bag much thought? Just as the exterior of your bag communicates your brand’s purpose, values, and aesthetic, the handle does just as much work with the added bonus of its tactile effect on your customers: Does it feel good in their hands? …

The holidays are no joke at Mid-Atlantic! Each year, our staff team up to decorate their office space and compete for the coveted prize: the Golden Nutcracker. Watch the video below for a recap of our 2023 Holiday Contest, where Team Lollipop came out on top! Stay tuned for more next week when we reveal this year's contenders and your chance to vote on the victor! …

Running a beauty brand requires customer understanding, stand-out marketing, and proper product protection. Read on to discover more about the importance of effective beauty packaging and innovative packaging solutions for the beauty industry. The goal is to succeed in your industry and have a loyal customer base that loves your products. Importance of Effective Beauty Packaging Product packaging …