Preparing Your Packaging for Black Friday and Cyber Monday
Posted by Julie Rotuno on 18th Oct 2022
If you own or are a part of a retail business, then you probably already know how critical the holiday season is to your company's success.
The sort-of official kick-off of the holiday retail season is Black Friday and Cyber Monday. These are major events on any retailer's calendar, so it pays to prepare for them well in advance.
The more your organization can drive customer loyalty, the more succ
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9 Packaging Supplies E-Commerce Retailers Must Have
Posted by Julie Rotuno on 6th Oct 2022
Consumers are turning to eCommerce businesses more frequently to meet their basic needs and to acquire the things that make like more comfortable. This rise in the reliance on eCommerce means that demand has increased for interesting product packaging solutions. That's because it's essential for eCommerce brands to create a unique and memorable touchpoint for the customer.
In fact, eCommerce busin
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Why Window Box Packaging is The Best Way to Showcase The Product
Posted by Julie Rotuno on 29th Sep 2022
Most brands spend a great deal of time, money, and effort in finding the right packaging for their product. Of course, it is possible to simply choose a generic box that could be used by any company, but that's not necessarily the best strategy.
On the surface, a plain, generic box might look like the way to go. After all, little effort is involved in it, and the price is certainly right.However,
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Using Promotional Tote Bags to Promote Your Business
Posted by Julie Rotuno on 14th Sep 2022
How else can you customize your tote bags? You might add your company's name, its website, or even graphic elements that people are likely to associate with your brand. Do you use a distinctive font in your logo, company name, website, or elsewhere? If so, it may make sense to incorporate that font into the text that goes on your tote bags.If you are unsure about creating the design yourself, just
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Guide to Using Custom Tissue Paper
Posted by Julie Rotuno on 30th Aug 2022
If your brand ships packages to customers, then you probably use some kind of space filler or cushioning to keep those products safe in transit.
Of course, if you go the extra mile, that void filler does more than just protect the contents of the package. Custom printed tissue paper can have an enormous impact on your customer's overall experience.Think about the presents that you've received over
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Types of Packing Material for Subscription Boxes
Posted by Julie Rotuno on 26th Aug 2022
Does your business ship out subscription boxes to your customers on a monthly or quarterly basis?
If so, then you probably already know that the type of packaging that you choose is critical to your success. It is the boxes and cartons that you use that protect your products and ensure that they safely reach their destination.
Moreover, packaging provides a wonderful medium for branding. You want
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The Power of Blue in Small Business Branding
Posted by Julie Rotuno on 1st Aug 2022
When you think about the world around you, what comes to mind? Is it the imagery that makes up your everyday encounters? What about the colors associated with your small business? You likely encounter them daily, making it important to select the right color scheme to represent you and your products and services.This short guide helps explain what makes blue the ideal color to include in your smal
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Revamping Your Packaging for the Holidays
Posted by Julie Rotuno on 25th Jul 2022
The holidays present many opportunities for you as a company to appeal to the masses. One of the ways that you're able to do just that is through the rebranding of your products. Holiday-themed packaging plays to the emotions of the people you want to sell items to today. It makes them feel nostalgic and sentimental when they see images that celebrate the holidays in a bold and memorable way.This
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Benefits of an Annual Packaging Audit
Posted by Julie Rotuno on 19th Jul 2022
With each year, you have an opportunity to evaluate the state of your business. Have you met last year's goals? Are there new goals to pursue? What about costs? Perhaps some of them are getting out of control.
If you're taking some time to evaluate goals for your brand and looking for ways to keep costs in line, then it may be time for a packaging audit.
In fact, many industry exper
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Guide to Taking a Great Packaging Photo
Posted by Julie Rotuno on 14th Jul 2022
If you are an entrepreneur with a new brand that you're trying to get off the ground, then you're probably busy on a 24/7 basis. With so much to do, it can seem counterintuitive to slow down for an afternoon to capture some great photographs of your products and their packaging.You might be wondering why in the world these photographs might be critical to your success. That is probably particularl
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How Illustrations Can Help Your Packaging Design
Posted by Julie Rotuno on 14th Jul 2022
As a consumer, what do you think it is that most attracts your attention to products on the shelf?Chances are good that "packaging design" instantly popped into your mind. Although some entrepreneurs find it surprising, well-designed packaging actually can tip the scales in their favor. Those who treat packaging as an afterthought or as merely a utilitarian matter definitely are missing out on val
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Importance of Customized Soap Packaging
Posted by Julie Rotuno on 3rd Jul 2022
Everyone needs and uses soap in one form or another. That's good news if you're in the soap business: Everyone wants your product.However, in a market with so many options, it can be challenging to make your soap more appealing than the wares of your competitors.You can differentiate your products by using all-natural ingredients, formulating unique scents, choosing beautiful colors, and otherwise
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Common Shrink Wrap Problems and How To Solve Them
Posted by Julie Rotuno on 3rd Jul 2022
When it comes to shrink wrapping your products, there are some things you should be aware of today. The types of problems you could experience with shrink wrap should be discussed, so you're aware of how the final products look to the customers buying them. This short article discusses the different types of shrink wrap problems that are common as well as the many ways you can resolve them. Our go
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Why Custom Candy Packaging Boxes Are Useful?
Posted by Julie Rotuno on 3rd Jul 2022
Custom candy packaging boxes provide protection for products that are fragile in nature. The packages also are good for branding as you try to establish an identity for your business. These two reasons alone are good enough answers to why you should consider buying custom boxes to package your company's candy. Still, there are more than two reasons for doing so, which we'll explain in detail
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Make Your Brand Stand Out With Custom Perfume Boxes
Posted by Julie Rotuno on 1st Jul 2022
Have you ever noticed just how distinctive the packaging for perfume is? The packaging is easily as unique and interesting as the scent itself.If you are in the perfume industry, then you probably are already familiar with just how critical the right packaging is. However, you may not realize that the perfume boxes you choose actually have the power to make or break your brand.This means that it i
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Tips for Tea Box Packaging
Posted by Julie Rotuno on 1st Jul 2022
Are you hoping to introduce a new audience to the world of tea? In order to do so, you've probably spent considerable time and expense to find reliable growers who rely on sustainable farming practices.You may think that your work is almost done, but it's really only beginning if you haven't designed packaging for your tea.In fact, designing custom tea packaging can be just as time-consuming and c
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Tips For Creating Food Packaging Designs
Posted by Julie Rotuno on 1st Jul 2022
Designing packaging for food products can be surprisingly complicated. It is essential to consider various factors such as:
Food preservation
Extending the shelf-life
Using sustainable materials
Protecting the food from damage
Ensuring an attractive and appetizing appearance
With so many components to keep in mind, it is easy to see why it is necessary to design custom food packaging. No generic
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Guide to Subscription Box Packaging Design
Posted by Julie Rotuno on 30th Jun 2022
Subscription boxes are incredibly popular with a broad range of consumers. People anticipate receiving each new edition, looking forward to its arrival like they used to get excited for Christmas.When those subscriptions arrive in a beautiful box or another well-designed packaging, the excitement is only heightened. If you want to ensure that your customers genuinely feel that they are receiving s
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Why Mailer Are Dominating The Industry
Posted by Julie Rotuno on 30th Jun 2022
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri
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How To Write a Packaging Design Brief
Posted by Julie Rotuno on 24th Jun 2022
A Packaging Design Brief is essentially a roadmap for a design company. It lays out the dreams and desires of the client who needs creative ideas. It points you in the right direction. Those ideas are needed to propel marketing and sales by producing a catchy and unusual design. This design needs to put into the head of any potential consumer or customer that the design, product, and company go to
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The Psychology of Custom Packaging
Posted by Julie Rotuno on 24th Jun 2022
What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are
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5 Common Mistakes Small Business Owners Don’t Know They’re Making
Posted by Julie Rotuno on 14th Jun 2022
Let’s be real: it’s not easy to be a small business owner. Whether you’re a rookie or have owned your business for decades, owners can find themselves stumbling upon the same mistakes across the board. At first, these mistakes can feel small and meaningless, but more often than not, if you continue to repeat the same mistakes, you could see a dip in your sales and even your business. Luckily, w
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4 Amazing Homemade Valentine’s Crafts That Double as Gifts
Posted by Julie Rotuno on 14th Jun 2022
While many of us want to shower our loved ones with special gifts this Valentine’s Day, it can be hard to do so on a budget. The good news is you don’t need to spend exorbitant amounts of money to make this holiday special! Show your loved ones how much you care for them with a festive homemade Valentine’s craft.
Heart Shaped Wreath
Make hearts flutter with this charming yet inexpensive
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3 Christmas Present Wrapping Ideas for a Business on a Budget
Posted by Julie Rotuno on 14th Jun 2022
The holidays are one of the best times to show you’re willing to make an extra effort for your customers. Even the smallest of details can make a big impression, and you’d be surprised just how far that impression can take you. We’ve gathered our top tips on how-to-wow with your wrapping while remaining conscious of the cost to your business. Check them out here.
3 Christmas Present Wrapping
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2 Colored Shopping Bags You Have to See
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, you know we’re always working hard to deliver new products to you as often as we can.
And this month is no exception! So without further ado, we’re excited to announce the release of an entirely new product line. We also want to tell you about the new colors we’ve added to one of our bestselling products.
Introducing…The Duet Shopping Bag
Allow us to intr
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What is Carton Packaging?
Posted by Julie Rotuno on 14th Jun 2022
From the pantry and refrigerator to the bathroom cabinet and the kids’ playroom, carton packaging is everywhere. These ubiquitous boxes can contain almost any kind of consumer goods. In fact, Grand View Research determined that this type of packaging is so popular that it will have a market size of $141.35 billion around the year 2025.
Why do so many companies choose carton packaging for
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Top 10 Creative Packaging Ideas for Christmas
Posted by Julie Rotuno on 14th Jun 2022
Think outside the box (pun intended) with these festive ideas for holiday gift wrapping. Your customers will appreciate the time and detail you put into creating a package that is as lovely as the gift itself! Check out our top 10 favorite ideas below:
1. Tag, You’re It!
Buy a box of customized tags with your company’s name running across the bottom. Be sure to add a pop of color and may
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The 5 Types of Packaging Every Florist Must Have This Valentine’s Day
Posted by Julie Rotuno on 14th Jun 2022
Smart florists know that Valentine’s Day in the flower industry means one thing:
everything’s coming up roses for the next few weeks!
In fact, according to data gathered by The Retail Advertising and Marketing Association, flowers make up more than 34% of all the gifts purchased during the Valentine’s Day season, coming in only after cards and chocolates as the most popular gifts to gi
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6 Tips for Better Packaging for E-Commerce Fulfillment
Posted by Julie Rotuno on 14th Jun 2022
How do you go big with e-commerce packaging when you don’t necessarily have a big budget? The answer isn’t as complex as some sellers assume it should be. In fact, a smart, streamlined e-commerce packaging plan is the best way to smooth out your strategy for product fulfillment. What are the elements of good e-commerce packaging that digital brands need to know about? Take a look at six shipping t
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Should I Package My Products In Shrink Film? Pros And Cons
Posted by Julie Rotuno on 14th Jun 2022
For e-commerce entrepreneurs and online retail managers, packaging is an important business processes that they need to pay close attention to. Quite a few customers will form opinions about the e-commerce companies they acquire goods from based on the way their purchases are packaged. As can be expected, the packing materials chosen to deliver e-commerce products will also play a major part wi
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Paper or Plastic Custom Shopping Bags: Which is Right for Your Business?
Posted by Julie Rotuno on 14th Jun 2022
We’ve all heard that famous grocery store question, “Paper or plastic?” But what do you choose when it’s not your groceries, but the items in your store, that are going into a bag?
Let’s evaluate the differences between paper and plastic bags to determine which is the best option for your business.
Choosing Between Paper or Plastic Shopping Bags
Paper Custom Shopping Bags
You prob
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Packaging The Story Of Your Business
Posted by Julie Rotuno on 14th Jun 2022
To create beautiful packaging your business story must be woven into the design. Your company is unique, and any product packaging should reflect that to current and potential customers.
Therefore, packaging should reflect a personality. The challenge is, how do you accomplish this in an interesting way? Fortunately, it’s much easier than you think. It can be achieved very inexpensively,
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Packaging is Just as Important as the Product!
Posted by Julie Rotuno on 14th Jun 2022
As a business, creating a good product is only half the battle. You also have to package it in a way that’s appealing to your target audience. Research has shown time and again that packaging affects purchasing decisions and how consumers feel about what you’re selling.
If you’ve made a sale online, you have to be conscious of how to package products for delivery. That means thinki
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Kraft Paper and Why It’s So Popular
Posted by Julie Rotuno on 14th Jun 2022
Business owners across the country are increasingly interested in making eco-friendly choices. One of these choices is to opt for kraft paper packaging?
Have you heard of kraft paper? Maybe not, but you’ve definitely seen it being used by some of the trendier retailers around town. Why are so many companies choosing kraft paper? Is it a good choice for your brand?
Read on to learn m
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How To Ship Fragile Items Safely
Posted by Julie Rotuno on 14th Jun 2022
Whether buying or selling, doing business through the mail has always had its risks. These risks are all the larger when fragile items are involved. If you are new to this whole thing, and you would like to know a little bit more about how to ship fragile items safely, then this article is for you.
Here is the only problem: Shipping protection varies by the item, and it varies a lot. Stil
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