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Product packaging is an experience. That’s precisely why packaging structures influence customer behaviors. There’s a visceral, emotional and subconscious perception that takes place within seconds of seeing product packaging for the first time. While people generally aren’t even aware that this “snap decision” processing is happening in their brains, brands can lose a sale if everything doesn’t a …

Have you ever thought of packaging your products in pillow boxes? This unique packaging option is gaining popularity thanks to its versatility and functionality. If you’re not sure what a pillow box is, then you’ve come to the right place. At Mid-Atlantic Packaging, we specialize in all sorts of packaging for all kinds of products. Pillow boxes are merely one option among many. Contact us …

Are you looking for an alternative to cardboard boxes for shipping? If so, then it’s time to learn about poly bags. What is a poly bag? In general, this term refers to any bag that is constructed of plastic. The most frequent type of plastic used to make these bags is polyethylene, or PE, which is where the name “poly” bag comes from. Various types of poly bags are available today. …

Today’s consumer is more sophisticated than ever before. When they buy something, they aren’t just shopping for a new product. They also are looking for an experience when unboxing said product. It’s up to entrepreneurs to figure out how to provide that experience to customers. It’s not always easy, but the packaging that you choose can go a long way toward fashioning a one-of-a-kind mome …