Blog

Product packaging is part of the product. Brands should consider package development an essential part of product development due to the fact that packaging profoundly influences the way consumers interact with products. Let’s take a look at a big survey from 2018 highlighting current consumer attitudes regarding packaging:74 percent of American consumers say that the design of a product’s packagi …

Why is color important in packaging? Color brings brands to life. For brands looking to create a lively identity that truly jumps out at customers, using color in packaging is essential. Using color in packaging is easier than most brand managers realize. While worries about cost and environmental factors cause many brands to shy away from adding color to packaging, there are ways to go bold witho …

Sustainability can’t wait. For brands that utilize retail packaging, the urgency for making sustainable, eco-friendly updates is palpable. In polls, consumers are overwhelmingly voicing their support for brands that utilize eco-friendly practices. Beyond that, many consumers actually hold the expectation that brands are responsible for implementing eco-friendly changes. According to Nielsen’s r …

If you look at the work that technology giant Google has applied to its various operating systems, you will notice that a certain design sensibility is shared across Android, Chrome OS, and the next-generation Fuchsia, which is still under development. This style, which is formally known as Google Material Design, has been around since 2014, and it aims to translate the visual appeal of real pa …