The Jeweler’s Complete Valentine’s Day Packaging Checklist
Posted by Julie Rotuno on 14th Jun 2022
You made it! You survived the holiday season of December! Go ahead, take a moment and pat yourself on the back, but then buckle your belt, because you have about enough time to take one solid deep breath before you have to board the train to the next big shopping rush. After all,
Engagement Season is really only about half over.
Ahhh, Valentine’s Day.
Across the nation, jewelry s
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Your Shopping Bag: To Customize or Not to Customize…That Is the Question
Posted by Julie Rotuno on 14th Jun 2022
Whether you’re just beginning a new business venture, or if you’re just looking for a way to boost profits and buzz, you’ve probably wondered if branded custom shopping bags are a good investment. It’s a valid question. Let us break down the custom shopping bag debate for you.
If you’ve been on the fence about whether or not investing marketing dollars toward your packaging will pay off,
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Digital vs. Offset Printing for Packaging
Posted by Julie Rotuno on 14th Jun 2022
In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries.However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print the Gutenberg Bible in the 1450s.Technologically speaking, printing has come a long way in the last few centuries, and the development of new
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How Packaging Inserts Can Increase Customer Loyalty
Posted by Julie Rotuno on 14th Jun 2022
Should packaging inserts be part of a brand’s loyalty strategy? It might be hard to make the connection between this feature and brand strength at first glance. However, experienced marketers know all about the inertia created by inserts. The best part is that getting started with adding “extras” to packaging is extremely easy. Take a look at five tips for inserting inserts into your marketing pla
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