How a Tagline Can Make Your Packaging Stand Out
Posted by Julie Rotuno on 14th Jun 2022
Do brands need a tagline to catch eyes? Taglines are concise, powerful messages that reinforce brand identity. They can also increase memorability, boost recognition, and create trust. We often think of a tagline as being something we “hear.” However, taglines can be visually represented. In fact, taglines featured on packaging create powerful messaging. Should brands consider using taglines to ma
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Bakery Boxes to Add Appeal to Bakery Products
Posted by Julie Rotuno on 14th Jun 2022
Do you own a bakery? If you do, then you may have spent a lifetime developing secret recipes. Maybe some of those were even handed down from one generation to the next, and now it’s your goal to share each delectable concoction with the world.The result is that your wares are absolutely irresistible to the public. The scent of freshly baked cookies, muffins, and cakes wafting in the air outside of
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Should a Startup Invest in Custom Packaging?
Posted by Julie Rotuno on 14th Jun 2022
Is custom packaging worth it for startup brands? Startups always have cost in mind when making decisions. They also have value in mind. That’s why custom packaging is such an interesting topic for startups. These are the four questions every startup needs to ask about packaging:What message do we want our packaging to send?What are our customers expecting when they hold our product for the first t
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Reusable Plastic Bags vs Reusable Fabric Bags
Posted by Julie Rotuno on 14th Jun 2022
Customers care about environmental packaging. Researchers and marketers are revealing polls that prove sustainable products and packaging are priorities for today’s consumers. Brands are often happy to accommodate this desire because eco-friendly packaging aligns with their own goals. However, knowing how to pivot to sustainable packaging choices isn’t always obvious for brands. Concerns about cos
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