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Your calendar never lies: it’s true. You’ve barely made it through the December holiday rush and now it’s time for Valentine’s Day. Have you even thought about how to prepare your gift shop business for the day of hearts? We get it: it’s the continuation of a stressful (but remember: potentially very profitable) time of year! Don’t worry…take a deep breath: at Mid-Atlantic Packaging, w …

Whether you’re just beginning a new business venture, or if you’re just looking for a way to boost profits and buzz, you’ve probably wondered if branded custom shopping bags are a good investment. It’s a valid question. Let us break down the custom shopping bag debate for you. If you’ve been on the fence about whether or not investing marketing dollars toward your packaging will pay off, …

In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries.However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print the Gutenberg Bible in the 1450s.Technologically speaking, printing has come a long way in the last few centuries, and the development of new …

Should packaging inserts be part of a brand’s loyalty strategy? It might be hard to make the connection between this feature and brand strength at first glance. However, experienced marketers know all about the inertia created by inserts. The best part is that getting started with adding “extras” to packaging is extremely easy. Take a look at five tips for inserting inserts into your marketing pla …