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Whether you’re just beginning a new business venture, or if you’re just looking for a way to boost profits and buzz, you’ve probably wondered if branded custom shopping bags are a good investment. It’s a valid question. Let us break down the custom shopping bag debate for you. If you’ve been on the fence about whether or not investing marketing dollars toward your packaging will pay off, …

In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries.However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print the Gutenberg Bible in the 1450s.Technologically speaking, printing has come a long way in the last few centuries, and the development of new …

Should packaging inserts be part of a brand’s loyalty strategy? It might be hard to make the connection between this feature and brand strength at first glance. However, experienced marketers know all about the inertia created by inserts. The best part is that getting started with adding “extras” to packaging is extremely easy. Take a look at five tips for inserting inserts into your marketing pla …

Do brands need a tagline to catch eyes? Taglines are concise, powerful messages that reinforce brand identity. They can also increase memorability, boost recognition, and create trust. We often think of a tagline as being something we “hear.” However, taglines can be visually represented. In fact, taglines featured on packaging create powerful messaging. Should brands consider using taglines to ma …