Why Labels Are Perfect for Brand Messaging and Awareness
Posted by Julie Rotuno on 14th Jun 2022
If you look at the work that technology giant Google has applied to its various operating systems, you will notice that a certain design sensibility is shared across Android, Chrome OS, and the next-generation Fuchsia, which is still under development. This style, which is formally known as Google Material Design, has been around since 2014, and it aims to translate the visual appeal of real pa
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Top 5 Tips for Successful Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
There’s always room for improvement when it comes to packaging design. Getting this right and continuing this tradition can keep your business moving forward. Packing is important to customers. An industry was birthed from it, and you can find it in countless YouTube videos of people unboxing or unpacking products. Folks like to talk about product design and the experience of unpacking a produc
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What are the Different Types of Printing for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Things have come a long way since the invention of the printing press. Today, you can select from several different printing processes, any of which could be perfect for putting the finishing touches on packaging for your products.
Among the most common packaging printing options, today are:
Lithography
Flexography
Digital and Inkjet printing
Rotogravure
Silkscreen
How
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How Packaging Structures Influence Consumer Behavior
Posted by Julie Rotuno on 14th Jun 2022
Product packaging is an experience. That’s precisely why packaging structures influence customer behaviors. There’s a visceral, emotional and subconscious perception that takes place within seconds of seeing product packaging for the first time. While people generally aren’t even aware that this “snap decision” processing is happening in their brains, brands can lose a sale if everything doesn’t a
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Advantages of Pillow Boxes
Posted by Julie Rotuno on 14th Jun 2022
Have you ever thought of packaging your products in pillow boxes? This unique packaging option is gaining popularity thanks to its versatility and functionality.
If you’re not sure what a pillow box is, then you’ve come to the right place. At Mid-Atlantic Packaging, we specialize in all sorts of packaging for all kinds of products. Pillow boxes are merely one option among many. Contact us
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What Coating To Use For What Type of Packaging
Posted by Julie Rotuno on 14th Jun 2022
Today’s consumer is more sophisticated than ever before. When they buy something, they aren’t just shopping for a new product. They also are looking for an experience when unboxing said product.
It’s up to entrepreneurs to figure out how to provide that experience to customers. It’s not always easy, but the packaging that you choose can go a long way toward fashioning a one-of-a-kind mome
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Different Types of Corrugated Boxes
Posted by Julie Rotuno on 14th Jun 2022
If you need to ship your products, then you need to know about corrugated boxes.These sturdy cartons are the number one choice for shipping around the world. When you need to make certain that your goods will arrive at their destination safe and unharmed, then corrugated boxes are nearly always the way to go.What makes corrugated boxes such a great choice? They are:SturdyStrong enough to handle he
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Common Mistakes Made With Structural Packaging
Posted by Julie Rotuno on 14th Jun 2022
Too many companies don’t put enough thought into their packaging. As long as the packaging protects the product within, they figure it’s good enough.In some ways, they are right. The primary function of any packaging is to protect the contents. However, packaging can do so much more, and it’s a mistake not to give packaging your full consideration.As an example, structural packaging is an enormous
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Showcase your Apparel in Tailor-made Apparel Boxes
Posted by Julie Rotuno on 14th Jun 2022
If you are in the retail apparel industry, then you know how competitive it is. Those who want to stay in business must find ways to differentiate themselves from the crowd.This can be accomplished in many ways. It begins by selling eye-catching and original merchandise that is made with quality in mind. When people see your wares, it’s pretty easy for them to identify which retailer they came fro
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Why You Should Always Choose a Corrugated Shipping Box
Posted by Julie Rotuno on 14th Jun 2022
What’s the difference between a cardboard box and a corrugated box? Perhaps more importantly, which one is right for packaging and shipping your products?While both materials are popular options in the packaging industry, they have very different qualities and uses. The more you learn about corrugated boxes, the clearer it will be why this is the right material to choose for shipping in almost eve
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Ways to Design Gable Boxes in Unique and Attractive Ways
Posted by Julie Rotuno on 14th Jun 2022
If you really want to make your products stand out from the competition, then consider packaging them in gable boxes.No matter their color or design, gable boxes always look expensive, elegant and upscale. Customers love to open them because each one looks like a perfect gift. Packaging your products in gable boxes is a wonderful way to ensure that they always look special, and your customers will
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Tips for Creating Statement-Worthy Seasonal Packaging
Posted by Julie Rotuno on 14th Jun 2022
If you are operating a business, then you probably already know how critical a bustling holiday season is. In fact, for some small businesses, it is the holiday season that can ensure the success of the entire year. The same can be said even for larger businesses that have been in operation for years. A holiday season that is a runaway success in terms of sales can mean ending the fiscal year in t
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Tips for a Seamless Branding and Packaging Customer Experience
Posted by Julie Rotuno on 14th Jun 2022
What’s the best way to fully incorporate your company’s brand identity into every product you sell? Well, there’s a lot more to the process than just slapping the corporate logo and name on packages.
In fact, your organization’s choices of package design, size, materials, and other factors play a huge role in conveying the proper message to consumers who see, touch, or otherwise encounter
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5 Ways to Save Money with Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
No matter what kind of business or store you run, custom retail packaging can help give your store a higher-end and personalized feel, which every customer can appreciate.
Because it doesn’t matter if you’re selling dog food or diamonds, repeat business and loyal customers are the secret sauce that can mean your store’s success. And keeping your name at the forefront of your customers’ mi
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When is the Right Time to Switch Packaging Suppliers?
Posted by Julie Rotuno on 14th Jun 2022
At its most basic level, product packaging offers a way to protect products and accessories so that they are safe from the moment they leave factories or warehouses until they get to the hands of shoppers. Packaging ensures that these products will reach their destination without damage or loss. From design to engineering, packaging design can play a significant role in the overall success of a
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Benefits of Flexible Packaging
Posted by Julie Rotuno on 14th Jun 2022
When it comes to packaging, you have many choices to make. One of these is to choose between rigid or flexible packaging.
Flexible packaging refers to lightweight pouches or bags that are sealed using pressure or heat. Because of their flexible nature, these packs can easily be customized or modified. Flexible packaging is quite affordable, but doesn’t offer much protection against things
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The Florist’s Complete Valentine’s Day Packaging Checklist
Posted by Julie Rotuno on 14th Jun 2022
So you made it through the end of the year holiday hustle and bustle. But now are you feeling that familiar Valentine’s Day stress? We get it…trying to create the perfect store window display, putting together gift baskets for your clients, making sure your arrangements are cuter, sweeter, and just a touch more perfect than your competition’s – it can be
exhausting!
We know it can be s
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How to Make Your Apparel Packaging Aesthetically Appealing
Posted by Julie Rotuno on 14th Jun 2022
How do you dress up clothing in the right packaging? Apparel packaging requires the right aesthetic to really bring home the style message of your brand. After all, your customers are using your apparel for self-expression. Make sure your packaging enhances the way your target customer identifies with your product.
The truth is that the apparel market is a highly competitive space. You’re
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Where to Buy Packing Peanuts And Other Packing Products
Posted by Julie Rotuno on 14th Jun 2022
You’ve probably been there yourself: you order an awesome item online that you need for an upcoming event. You excitedly wait for it to come, anticipating its arrival every day. Finally, the package arrives on your doorstep, and you rush inside, excited to open up the box you’ve been waiting to get for the past, well…5 – 7 business days.
After you cut through the packing tape, you realize
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The Importance of Protective Packaging
Posted by Julie Rotuno on 14th Jun 2022
The packaging that you choose for your products is important for a number of reasons. For instance, you might choose a specific kind of packaging based on its:Aesthetic appealAvailable sizesAbility to save you money on shipping costsEnvironmentally friendly characteristicsHowever, one of the most critical reasons for choosing a certain type of product packaging is its ability to protect the conten
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Best Packaging Strategies for Returns
Posted by Julie Rotuno on 14th Jun 2022
The coronavirus pandemic has changed many aspects of our daily lives, but it has also introduced a few curve balls to the way we conduct business. Online shopping was already gaining traction before the initial COVID-19 outbreaks resulted in global mandates to shelter in place and practice social distancing. The year 2020 will always be remembered as a time when e-commerce really broke out; it did
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Why Custom Packaging Tape Makes Sense for Your Business
Posted by Julie Rotuno on 14th Jun 2022
The business of buying and selling through the mail has never been bigger. As such, a lot of companies are starting to gear their policies toward this sector of the market. You may have noticed that a lot of companies use custom-printed packing tape on their boxes, and you may have considered the use of such tape for your own business needs. This might seem like an unnecessary expense, but ther
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Why Your Customers Expect You to Offer Free Christmas Gift Wrapping
Posted by Julie Rotuno on 14th Jun 2022
If you’re a small or local business, you’ve probably wondered whether or not you should — or can afford to — offer complimentary gift wrapping and packaging to your customers this holiday season. You’re not alone in your concerns: it can be challenging to navigate, let alone rise to, customer expectations, especially as you approach the end of the year and start examining your numbers more clos
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The 6 Types of Packaging Every Retailer Must Have This Valentine’s Day
Posted by Julie Rotuno on 14th Jun 2022
Just because Christmas, Hanukah, New Year’s, and that one Aunt’s birthday you always seem to forget are over, doesn’t mean it’s time for a break just yet!
No matter what industry you’re in, never underestimate just how much Valentine’s Day can do to boost your profits. If the December holiday season didn’t quite bring in as much as you’d hoped, perhaps Valentine’s Day sales can pick up so
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The Gift Shop’s Complete Valentine’s Day Packaging Checklist
Posted by Julie Rotuno on 14th Jun 2022
Your calendar never lies: it’s true. You’ve barely made it through the December holiday rush and now it’s time for Valentine’s Day. Have you even thought about how to prepare your gift shop business for the day of hearts? We get it: it’s the continuation of a stressful (but remember: potentially
very profitable) time of year!
Don’t worry…take a deep breath: at Mid-Atlantic Packaging, w
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Digital vs. Offset Printing for Packaging
Posted by Julie Rotuno on 14th Jun 2022
In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries.However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print the Gutenberg Bible in the 1450s.Technologically speaking, printing has come a long way in the last few centuries, and the development of new
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How Packaging Inserts Can Increase Customer Loyalty
Posted by Julie Rotuno on 14th Jun 2022
Should packaging inserts be part of a brand’s loyalty strategy? It might be hard to make the connection between this feature and brand strength at first glance. However, experienced marketers know all about the inertia created by inserts. The best part is that getting started with adding “extras” to packaging is extremely easy. Take a look at five tips for inserting inserts into your marketing pla
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How a Tagline Can Make Your Packaging Stand Out
Posted by Julie Rotuno on 14th Jun 2022
Do brands need a tagline to catch eyes? Taglines are concise, powerful messages that reinforce brand identity. They can also increase memorability, boost recognition, and create trust. We often think of a tagline as being something we “hear.” However, taglines can be visually represented. In fact, taglines featured on packaging create powerful messaging. Should brands consider using taglines to ma
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Bakery Boxes to Add Appeal to Bakery Products
Posted by Julie Rotuno on 14th Jun 2022
Do you own a bakery? If you do, then you may have spent a lifetime developing secret recipes. Maybe some of those were even handed down from one generation to the next, and now it’s your goal to share each delectable concoction with the world.The result is that your wares are absolutely irresistible to the public. The scent of freshly baked cookies, muffins, and cakes wafting in the air outside of
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Should a Startup Invest in Custom Packaging?
Posted by Julie Rotuno on 14th Jun 2022
Is custom packaging worth it for startup brands? Startups always have cost in mind when making decisions. They also have value in mind. That’s why custom packaging is such an interesting topic for startups. These are the four questions every startup needs to ask about packaging:What message do we want our packaging to send?What are our customers expecting when they hold our product for the first t
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Reusable Plastic Bags vs Reusable Fabric Bags
Posted by Julie Rotuno on 14th Jun 2022
Customers care about environmental packaging. Researchers and marketers are revealing polls that prove sustainable products and packaging are priorities for today’s consumers. Brands are often happy to accommodate this desire because eco-friendly packaging aligns with their own goals. However, knowing how to pivot to sustainable packaging choices isn’t always obvious for brands. Concerns about cos
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How Do Heat Sealers Work?
Posted by Julie Rotuno on 14th Jun 2022
The helpfulness of heat sealers cannot be understated. However, you might need a little help understanding heat sealers. While most people know that heat sealing is critical for keeping products safe and secure, not everyone knows how these devices actually work in conjunction with packaging materials.Heat sealing is something your brand will need to manage on an in-house basis if you handle order
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What Is the Difference Between Packaging and Packing?
Posted by Julie Rotuno on 14th Jun 2022
The first rule of product packaging 101 is learning the difference between packaging and packing. No, they aren’t interchangeable. However, these two “cousins” of the commerce world are linked in important ways. It’s understandable that brand managers often get these two important components of product presentation confused. However, knowing the key differences can actually help brand managers to
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What Are the Different Types of Heat Sealers?
Posted by Julie Rotuno on 14th Jun 2022
“Packaging that is altered in order to reduce food losses can lessen the total environmental impact and lead to large environmental gains, even if it is necessary to increase the environmental impact from the packaging itself,” according to Swedish researchers. Brands need to know that heat sealing helps to prevent the top cause of food waste in the world! It takes a good degree of familiarity wit
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Advantages of Using Magnetic Boxes
Posted by Julie Rotuno on 14th Jun 2022
Magnetic boxes make product packaging better in a snap. Brands are increasingly turning to self-closing magnetic boxes due to their visual allure, reliable closure, and durability. Magnetic closure is commonly used on boxes housing:Food and refreshmentsHigh-end chocolatesMedicineToysBeauty productsWatches and fine jewelryKeepsakes and collectiblesWhat do brands need to know about adding magnetic c
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What Is UV Coating?
Posted by Julie Rotuno on 14th Jun 2022
Packaging isn’t finished until it has an ultraviolet (UV) coating. While it’s easy to think of UV coating as a finishing touch, the truth is that this design element should be a part of the conversation from the start. Is your brand embarking on a packaging design project? These are the fast facts on UV coating.What Is UV Coating for Packaging?UV coating is a popular finish for packaging that offe
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Minimalist vs. Maximalist Packaging
Posted by Julie Rotuno on 14th Jun 2022
Is now a time to go bold with packaging? The answer depends on which school of thought you land in when it comes to minimalist versus maximalist packaging. Both options come with pros and cons that can rub up against your marketing plans. Both also have the potential for immense beauty. What does every brand need to know when deciding between minimalist and maximalist packaging? Your packaging is
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Shelf-Ready Packaging Makes Brands Ready for Retail
14th Jun 2022
How do you get a product ready for the shelf? Brands readying for launch quickly discover that product design isn’t done until package design is done. That’s because packaging is a big factor in point-of-sale appeal. In fact, 72% of American consumers share that the design of a product’s packaging greatly influences their purchasing decisions. Take a look at what every brand preparing for a produc
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What Does an Efficient Packaging Design Process Look Like?
Posted by Julie Rotuno on 14th Jun 2022
What should the packaging design process look like? Brands know that packaging is a major force in customer decisions. In fact, more than 72% of Americans say that packaging design impacts buying choices. The challenge for brands is that packaging needs to be more than just a “pretty face.” Packaging needs to:
Attract the 72%.Securely hold a product.Be fit for shipping without damage.Be manageabl
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Benefits of Using Wholesale Custom Packaging
Posted by Julie Rotuno on 14th Jun 2022
What are the benefits of using wholesale custom packaging? Product packaging is evolving. Brands are using packaging trends to tune into the desires, needs, and expectations of customers. This means stronger customer connections on a subconscious level. Effective packaging is:Ideal for the product being sold.Capable of keeping products safe from damage.Capable of adding value to your brand.Intuiti
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