What Is the Difference Between Packaging and Packing?
Posted by Julie Rotuno on 14th Jun 2022
The first rule of product packaging 101 is learning the difference between packaging and packing. No, they aren’t interchangeable. However, these two “cousins” of the commerce world are linked in important ways. It’s understandable that brand managers often get these two important components of product presentation confused. However, knowing the key differences can actually help brand managers to
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What Are the Different Types of Heat Sealers?
Posted by Julie Rotuno on 14th Jun 2022
“Packaging that is altered in order to reduce food losses can lessen the total environmental impact and lead to large environmental gains, even if it is necessary to increase the environmental impact from the packaging itself,” according to Swedish researchers. Brands need to know that heat sealing helps to prevent the top cause of food waste in the world! It takes a good degree of familiarity wit
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Advantages of Using Magnetic Boxes
Posted by Julie Rotuno on 14th Jun 2022
Magnetic boxes make product packaging better in a snap. Brands are increasingly turning to self-closing magnetic boxes due to their visual allure, reliable closure, and durability. Magnetic closure is commonly used on boxes housing:Food and refreshmentsHigh-end chocolatesMedicineToysBeauty productsWatches and fine jewelryKeepsakes and collectiblesWhat do brands need to know about adding magnetic c
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What Is UV Coating?
Posted by Julie Rotuno on 14th Jun 2022
Packaging isn’t finished until it has an ultraviolet (UV) coating. While it’s easy to think of UV coating as a finishing touch, the truth is that this design element should be a part of the conversation from the start. Is your brand embarking on a packaging design project? These are the fast facts on UV coating.What Is UV Coating for Packaging?UV coating is a popular finish for packaging that offe
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