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How do you get a product ready for the shelf? Brands readying for launch quickly discover that product design isn’t done until package design is done. That’s because packaging is a big factor in point-of-sale appeal. In fact, 72% of American consumers share that the design of a product’s packaging greatly influences their purchasing decisions. Take a look at what every brand preparing for a produc …

What should the packaging design process look like? Brands know that packaging is a major force in customer decisions. In fact, more than 72% of Americans say that packaging design impacts buying choices. The challenge for brands is that packaging needs to be more than just a “pretty face.” Packaging needs to: Attract the 72%.Securely hold a product.Be fit for shipping without damage.Be manageabl …

What are the benefits of using wholesale custom packaging? Product packaging is evolving. Brands are using packaging trends to tune into the desires, needs, and expectations of customers. This means stronger customer connections on a subconscious level. Effective packaging is:Ideal for the product being sold.Capable of keeping products safe from damage.Capable of adding value to your brand.Intuiti …

You can’t choose the right box unless you know what’s “under the good” of popular packaging choices. The choice often comes down to a die-cut box versus a regular slotted container (RSC) box. While both can be effective, decision-makers still need to know the key differences when making the final call. Which style of corrugated box is the best? Take a look at the fast facts on choosing between die …