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As a company that creates jewelry, you have many considerations to make. From the type of materials you choose to use to the style you’re best known for, each detail shapes the public’s perception of you. One area of product development you may not have thought about is jewelry packaging. It’s the literal icing on the cake when it comes to presenting the jewelry.Tips for jewelry packaging are list …

Packaging is more important than some people might think.The reality is that bad packaging could hurt you. 61 percent of online buyers are more likely to stick with you if you send nicely packaged products.That’s a big deal, especially considering that more people are shopping online. Getting your package design right is vital, and that’s what Mid-Atlantic Packaging is all about.Getting the design …

Brands are inserting brand flair using custom packaging inserts. Think this little touch isn’t worth the investment? Consider customer expectations. Big gestures from big-box e-commerce stores, niche subscription boxes, and bespoke shipping from online retailers have left customers with some sky-high expectations regarding what should be arriving at their doors. When ordering from a new brand, cus …

What does color have to do with good product packaging? The answer becomes clear once you dive into color matching for printed packaging. While the concept of color matching is simple, the truth is that this isn’t simply a minor detail to check off your list when developing packaging. Being precise with color is important for brands because research shows that color is critical in consumer purchas …