What Does an Efficient Packaging Design Process Look Like?
Posted by Julie Rotuno on 14th Jun 2022
What should the packaging design process look like? Brands know that packaging is a major force in customer decisions. In fact, more than 72% of Americans say that packaging design impacts buying choices. The challenge for brands is that packaging needs to be more than just a “pretty face.” Packaging needs to:
Attract the 72%.Securely hold a product.Be fit for shipping without damage.Be manageabl
…
Benefits of Using Wholesale Custom Packaging
Posted by Julie Rotuno on 14th Jun 2022
What are the benefits of using wholesale custom packaging? Product packaging is evolving. Brands are using packaging trends to tune into the desires, needs, and expectations of customers. This means stronger customer connections on a subconscious level. Effective packaging is:Ideal for the product being sold.Capable of keeping products safe from damage.Capable of adding value to your brand.Intuiti
…
Busting Common Packaging Myths
Posted by Julie Rotuno on 14th Jun 2022
Can you separate filler from fact when it comes to packaging myths? There are plenty of fables about foldables, fallacies about finishes, and misconceptions about cardboard floating around out there in the world of consumer goods. There’s a simple reason why packaging myths are so common.Consumer brands are in the business of selling products. They aren’t in the packaging business. However, they r
…
The Differences Between RSC Boxes and Die-Cut Boxes
14th Jun 2022
You can’t choose the right box unless you know what’s “under the good” of popular packaging choices. The choice often comes down to a die-cut box versus a regular slotted container (RSC) box. While both can be effective, decision-makers still need to know the key differences when making the final call. Which style of corrugated box is the best? Take a look at the fast facts on choosing between die
…
