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Sample before you commit! This is truly the golden rule of placing a custom packaging order. It even applies when you’re working with a reputable, competent packaging manufacturer to bring your concepts to life. A packaging sample is simply the best way to experience what your product will look like in its “final form.” Samples make it possible for brands to experience what their customers will ex …

Aqueous (AQ) coating is something that isn’t always covered in packaging 101. In fact, many CEOs and product managers are completely unaware of the benefits of AQ coating when making packaging plans. While an experienced packaging producer will bring up AQ in any packaging discussions, the reality is that decision-makers need to know about this feature because not all packaging suppliers have the …

Branding is all about creating a signature. That’s why many brands prefer custom packaging that elevates packaging to a marketing asset. However, branding is also about conveying messages within a company’s budget. This is where stock packaging becomes an attractive choice. Choosing between custom packaging and stock packaging is one of the first decisions brands make when bringing products to mar …

There’s a simple way for brands to offer a window into the quality of their products. Window patching is important for visual merchandising. The enticement factor of window patching is what causes so many food brands to use this packaging technique. However, window patching also enhances packaging for beauty products, electronics, culinary items, and more. Ultimately, window patching works in any …