What Is Color Matching in Packaging?
Posted by Julie Rotuno on 14th Jun 2022
What does color have to do with good product packaging? The answer becomes clear once you dive into color matching for printed packaging. While the concept of color matching is simple, the truth is that this isn’t simply a minor detail to check off your list when developing packaging. Being precise with color is important for brands because research shows that color is critical in consumer purchas
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The Importance of Box Samples: See What Your Customer Will See
Posted by Julie Rotuno on 14th Jun 2022
Sample before you commit! This is truly the golden rule of placing a custom packaging order. It even applies when you’re working with a reputable, competent packaging manufacturer to bring your concepts to life. A packaging sample is simply the best way to experience what your product will look like in its “final form.” Samples make it possible for brands to experience what their customers will ex
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What Is Aqueous Coating?
Posted by Julie Rotuno on 14th Jun 2022
Aqueous (AQ) coating is something that isn’t always covered in packaging 101. In fact, many CEOs and product managers are completely unaware of the benefits of AQ coating when making packaging plans. While an experienced packaging producer will bring up AQ in any packaging discussions, the reality is that decision-makers need to know about this feature because not all packaging suppliers have the
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What’s the Difference Between Stock and Custom Packaging?
Posted by Julie Rotuno on 14th Jun 2022
Branding is all about creating a signature. That’s why many brands prefer custom packaging that elevates packaging to a marketing asset. However, branding is also about conveying messages within a company’s budget. This is where stock packaging becomes an attractive choice. Choosing between custom packaging and stock packaging is one of the first decisions brands make when bringing products to mar
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