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Bring the Shine: What Is Varnish for Product Packaging?Varnish is the enhancement far too many brands don’t know they need when picking out packaging materials. What may seem like a minor afterthought creates a huge shift in the appearance of product packaging. Varnish is a type of coating that protects and enhances a finished product. A coating can enhance the look and integrity of a package by p …

Crisp custom packaging is the start of a crisp brand image. However, brand managers can quickly become overwhelmed after seeing all of the different options on the table for creating brand-defining packaging. Choosing packaging that stands out functions beautifully and creates an impression with customers doesn’t have to be challenging. In fact, there are two quick “hacks” for making elite packagi …

What is delicious packaging? It’s packaging that shows off the beauty and value of a food product. It also instills confidence by reinforcing the freshness and quality of the food. Brands that embrace delicious packaging create positive impressions with customers from the very first encounter.The truth is that food packaging speaks volumes about its contents. Customers are making subconscious judg …

Every industry has jargon, and it can take years of exposure to become familiar with the terms that are common in any given industry.Usually, you have time to get familiar with jargon when you enter a new industry, but that may not be the case when you are responsible for your organization’s packaging and shipping needs. It’s necessary for you to hit the ground running, and that means that you nee …