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Time impacts space and cost when it comes to production. That’s why so many brands are making the switch to just-in-time (JIT) packaging inventory management. The concept behind using JIT packaging inventory management works the same as the concept behind using JIT product inventory management. Brands know that having an excessive inventory can cause them to lose money in the forms of occupied war …

Updated packaging is the tent pole of a brand makeover. New packaging creates an opportunity to fix all of the things that didn’t work. It can also reintroduce customers to a brand using a new value angle. Of course, brand managers face lots of pressure to make the most of an update. Take a look at what to avoid, what to embrace, and what definitely needs to be on your “must-have” list for new pac …

Damaged merchandise leads to a damaged reputation. The cost and disappointment associated with products that arrive damaged can be impossible for a brand to bounce back from. Brands are on the hook for replacing a product, covering return shipping, managing expectations of disappointed customers, and doing damage control against poor online reviews. With nearly 84% of consumers saying that they tr …

Product packaging isn’t finished until it has a finish. Using the right finishing method is essential for creating a quality experience for customers. Brand managers often find themselves with a choice between soft-touch coating and soft-touch lamination once all of the other packaging decisions have been finalized. Which one is the best option?There’s actually a lot to consider when making the ch …