Choosing Between Matte and Gloss Lamination for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Lamination often doesn’t get its due in packaging conversations. This results in brand managers not hearing about lamination options until those rushed final steps of giving the “go” to updated packaging. The truth is that lamination deserves priority in a packaging conversation because it’s the step that turns packaging from a concept to a consumer-ready reality. How it’s done will ultimately imp
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Advantages of Adding Varnish to Packaging
Posted by Julie Rotuno on 14th Jun 2022
Bring the Shine: What Is Varnish for Product Packaging?Varnish is the enhancement far too many brands don’t know they need when picking out packaging materials. What may seem like a minor afterthought creates a huge shift in the appearance of product packaging. Varnish is a type of coating that protects and enhances a finished product. A coating can enhance the look and integrity of a package by p
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Embossing vs. Debossing: Which is Best for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Crisp custom packaging is the start of a crisp brand image. However, brand managers can quickly become overwhelmed after seeing all of the different options on the table for creating brand-defining packaging. Choosing packaging that stands out functions beautifully and creates an impression with customers doesn’t have to be challenging. In fact, there are two quick “hacks” for making elite packagi
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The Different Types of Food Packaging
Posted by Julie Rotuno on 14th Jun 2022
What is delicious packaging? It’s packaging that shows off the beauty and value of a food product. It also instills confidence by reinforcing the freshness and quality of the food. Brands that embrace delicious packaging create positive impressions with customers from the very first encounter.The truth is that food packaging speaks volumes about its contents. Customers are making subconscious judg
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