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The humble but fashionable paper bag is the bag of choice for many retailers. They like the way the bags look, customers like how they feel and everyone appreciates that the bag can be reused and then recycled.Paper bags may be a popular and sensible packaging option, but they are more than that. Each one of those bags is an opportunity for you to get the word out about your brand and its products …

It’s a strange situation, when you stop to think about it. Companies of all sizes spend billions of dollars every year on things like logo design, new vehicles, smart locks for office doors, and furniture. But, when it comes to choosing the right kind of custom packaging design, they often cut corners in an attempt to save a few bucks.What factors should you think about when selecting custom packa …

Have you ever stopped to think about how the quality of packaging paper affects your company’s sales? Choosing the appropriate paper grade is more important than most business owners suspect. That’s because the grade, weight, and overall feel of the paper in the consumer’s hands plays a key role in marketing success. Likewise, sometimes a higher grade or weight is necessary simply to protect items …

Are you getting ready to delve into the world of e-commerce? If so, or if you’re already knee-deep in online orders, it’s essential to deal with the question of packaging. For e-sellers, this is a two-pronged challenge. First, you need to make sure that shipping packaging is sturdy enough to convey the item to its destination.Second, the product’s main packaging, wrapper, or container, needs to be …