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When you are bringing a new product to the market, you have a lot of balls to juggle. Choosing the packaging for your new product is just one of these balls, but it may be among the more critical of the choices you have to make.Why is choosing the right packaging for your products such a crucial decision? The reality is that packaging is an indispensable part of your product. The packaging protect …

It’s a strange situation, when you stop to think about it. Companies of all sizes spend billions of dollars every year on things like logo design, new vehicles, smart locks for office doors, and furniture. But, when it comes to choosing the right kind of custom packaging design, they often cut corners in an attempt to save a few bucks.What factors should you think about when selecting custom packa …

Have you ever stopped to think about how the quality of packaging paper affects your company’s sales? Choosing the appropriate paper grade is more important than most business owners suspect. That’s because the grade, weight, and overall feel of the paper in the consumer’s hands plays a key role in marketing success. Likewise, sometimes a higher grade or weight is necessary simply to protect items …

Are you getting ready to delve into the world of e-commerce? If so, or if you’re already knee-deep in online orders, it’s essential to deal with the question of packaging. For e-sellers, this is a two-pronged challenge. First, you need to make sure that shipping packaging is sturdy enough to convey the item to its destination.Second, the product’s main packaging, wrapper, or container, needs to be …