Product Packaging Mistakes That Are Costing You Money
Posted by Julie Rotuno on 14th Jun 2022
Is your company spending too much on packaging? If you’re like the vast majority of retailers out there, both e-commerce and brick-and-mortar, chances are your cost-of-goods-sold is overstocked with packaging expenses.Here’s why. In general, companies spend too much money on packaging, not too little. That’s because it’s just too easy to use a cardboard box when a more carefully designed wrapping
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Why It Pays To Use Sustainable Packaging Materials
Posted by Julie Rotuno on 14th Jun 2022
People aren’t talking enough about the incredible return on investment you can get from switching to sustainable packaging. First, it’s important to remove any sense that this is something brands should walk toward begrudgingly. Based on what we’re seeing about consumer response to eco-friendly packaging, a pivot to responsible packaging is an opportunity.If you’re looking for the future of aligni
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What Can Kraft Paper Do For Your Company?
Posted by Julie Rotuno on 14th Jun 2022
What is “kraft paper,” and how can it help your company sell more products, save money, and create a more powerful brand image? Kraft paper is paperboard known for being very tear-resistant. It’s made from a special kind of pulp and often appears in product packages as a smooth, brown substance but can be bleached to appear white.Sustainable packaging is big business, and companies in many industr
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How Personal Can You Get with Packaging?
Posted by Julie Rotuno on 14th Jun 2022
In today’s intensely competitive economy, it’s critical that entrepreneurs find innovative ways to distinguish themselves from the competition.Of course, it’s important to offer superior products and services, but it’s essential that businesses pay attention to using better marketing tools.One of the most important of these tools is the packaging that you choose for your products. Custom packaging
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