Why It Pays To Use Sustainable Packaging Materials
Posted by Julie Rotuno on 14th Jun 2022
People aren’t talking enough about the incredible return on investment you can get from switching to sustainable packaging. First, it’s important to remove any sense that this is something brands should walk toward begrudgingly. Based on what we’re seeing about consumer response to eco-friendly packaging, a pivot to responsible packaging is an opportunity.If you’re looking for the future of aligni
…
What Can Kraft Paper Do For Your Company?
Posted by Julie Rotuno on 14th Jun 2022
What is “kraft paper,” and how can it help your company sell more products, save money, and create a more powerful brand image? Kraft paper is paperboard known for being very tear-resistant. It’s made from a special kind of pulp and often appears in product packages as a smooth, brown substance but can be bleached to appear white.Sustainable packaging is big business, and companies in many industr
…
How Personal Can You Get with Packaging?
Posted by Julie Rotuno on 14th Jun 2022
In today’s intensely competitive economy, it’s critical that entrepreneurs find innovative ways to distinguish themselves from the competition.Of course, it’s important to offer superior products and services, but it’s essential that businesses pay attention to using better marketing tools.One of the most important of these tools is the packaging that you choose for your products. Custom packaging
…
The Power of Trust in Manufacturer-Retailer Relationships
Posted by Julie Rotuno on 14th Jun 2022
Do retailers and manufacturers have to be adversaries? For far too long, an adversarial relationship has been the default. The belief was that there was simply too much at stake to trust “the other side” of the equation when bringing products to market. Every piece of profit one side makes is taken from the other. Does it have to be this way? There’s evidence to suggest that there was no need for
…
