Blog

Packaging is a potent way to make a brand statement. While many brands view packaging from a utilitarian standpoint, brands that are in the business of relationship building understand the importance of messaging through packaging. What better way to build brand value than to announce your brand as a gift to the recipient? For brands that are in the process of developing product packaging, it’s im …

Proper planning for packaging is not just a clever tongue-twister. It’s serious business that directly affects the bottom line for any company that produces and sells goods. What does it take to plan your packaging the right way?From the beginning, before you sell a single item, it’s essential to know what kinds of mistakes to avoid, a few of which are rather common. So, right off the bat, you can …

Did you know that color is its own subtle language? Whether you have realized it or not, color can influence your mood and decision making.Remember the last time you enjoyed a hike through a lush, green forest? Perhaps you felt tranquility and peace.What about when you’re driving and you see a red stop sign or a do not enter sign? Did the red sign give you a feeling of trepidation or a warning of …

The 2020s are turning out to be a challenging era for startups, once the darlings of Wall Street investors. Today’s new companies face all sorts of unique hurdles, not just when it comes to raising funds, but also with regard to acquiring customers in a cash-strapped economy still reeling from a global pandemic. Likewise, the modern startup has to deal with all the usual difficulties of opening a …