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Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that they focus on perfecting one feature while ignoring peripheral value-adding elements. Don’t miss out on delivering value through smart, …

Don’t underestimate the influence of anticipation on customer experience. In fact, a customer’s relationship with your product first begins in the mind before traveling from the senses to the intellect. Once the experience cycle is done, there’s no way to reset that make-or-break first impression that has been imprinted in the customer’s brain. This is the power of product presentation.How do bran …

Sustainable and beautiful, kraft paper is making converts out of countless businesses looking for better packaging options. Deciding that kraft paper is the future of your packaging plan is only the first step. There are endless reasons why making the jump to kraft paper can benefit your business that range from cutting costs to linking your brand identity with sustainability. What you’ll soon dis …

Consumers are grabbing for some very different things in 2021 than they were in 2020, 2019 or 2018. As anyone in the consumer-goods industry knows, packaging strongly influences buying decisions. In a consumer poll conducted by the Paper and Packaging Board, 72 percent of consumers agreed that packaging design influences their purchasing decisions. The poll also provides some insights into the imp …