Using Color to Reach Your Target Market Through Your Packaging
Posted by Julie Rotuno on 14th Jun 2022
Did you know that color is its own subtle language? Whether you have realized it or not, color can influence your mood and decision making.Remember the last time you enjoyed a hike through a lush, green forest? Perhaps you felt tranquility and peace.What about when you’re driving and you see a red stop sign or a do not enter sign? Did the red sign give you a feeling of trepidation or a warning of
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Key Considerations When Packaging New Products For Startups
Posted by Julie Rotuno on 14th Jun 2022
The 2020s are turning out to be a challenging era for startups, once the darlings of Wall Street investors. Today’s new companies face all sorts of unique hurdles, not just when it comes to raising funds, but also with regard to acquiring customers in a cash-strapped economy still reeling from a global pandemic. Likewise, the modern startup has to deal with all the usual difficulties of opening a
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What Are The Different Types Of Packaging Materials?
Posted by Julie Rotuno on 14th Jun 2022
The packaging industry in the U.S. alone is a $180 billion enterprise, and it’s growing rapidly due to the increased reliance on e-commerce and at-home delivery during the recent COVID crisis. And, even after the pandemic is over, most experts predict that consumers have grown so accustomed to ordering online that e-business will continue to usurp in-person retail buying.What does this trend mean
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Understanding Custom Packaging Options
Posted by Julie Rotuno on 14th Jun 2022
Do you know the options you have when it comes to packaging? Like e-commerce, the packaging industry has grown rapidly to meet consumer demand for safe, sustainable, informative, durable, artistic product packaging. In an era when computers and non-human apps are taking over much of our daily lives, consumers seem to be seeking out products and services that are delivered with unique flair and per
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