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Consider this: On average, sellers of consumer goods spend between seven and ten percent of the product’s production cost on packaging. Each year, sellers spend a whopping $150 billion on packaging. The obvious reason is that they view a custom package as an investment rather than a raw expense.Consumers pay plenty of attention to packages, looking to them as a way to learn key facts about what th …

Is your company a victim of negative viral videos on social media? If you don’t know, simply search on the terms “unboxing” “video,” and “(your product’s or company’s name).” If the term “unboxing” is new to you, it refers to the simple act of filming and posting the act of opening a shipped product.If you search for your own company’s products, there might be no returned results, or you could see …

Effective marketing can be a difficult aspect to grasp. What one finds interesting, another may find dreadful. If you want to up your small business’s marketing game, then you need to grasp onto the idea of innovation and creativity—which means thinking quite far out of the box. While some traditional marketing ideas are important to embrace, you’ll need to implement some unique marketing strategi …

Sometimes, you don’t want to ship goods in a box, especially if the items are not fragile and are very lightweight. When that happens, what do you use? Many companies are now reaching for poly mailers, a cost-effective and durable mailer that can replace bulky, heavy packaging and greatly reduce the cost of shipping.If you are looking at poly mailers as a smart and affordable solution, then keep r …