The Power of Trust in Manufacturer-Retailer Relationships
Posted by Julie Rotuno on 14th Jun 2022
Do retailers and manufacturers have to be adversaries? For far too long, an adversarial relationship has been the default. The belief was that there was simply too much at stake to trust “the other side” of the equation when bringing products to market. Every piece of profit one side makes is taken from the other. Does it have to be this way? There’s evidence to suggest that there was no need for
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Is Your E-Commerce Packaging Missing Out on This Opportunity?
Posted by Julie Rotuno on 14th Jun 2022
Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that they focus on perfecting one feature while ignoring peripheral value-adding elements. Don’t miss out on delivering value through smart,
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Make Product Presentation a Priority
Posted by Julie Rotuno on 14th Jun 2022
Don’t underestimate the influence of anticipation on customer experience. In fact, a customer’s relationship with your product first begins in the mind before traveling from the senses to the intellect. Once the experience cycle is done, there’s no way to reset that make-or-break first impression that has been imprinted in the customer’s brain. This is the power of product presentation.How do bran
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Six Types of Kraft Paper Your Brand Needs to Discover
Posted by Julie Rotuno on 14th Jun 2022
Sustainable and beautiful, kraft paper is making converts out of countless businesses looking for better packaging options. Deciding that kraft paper is the future of your packaging plan is only the first step. There are endless reasons why making the jump to kraft paper can benefit your business that range from cutting costs to linking your brand identity with sustainability. What you’ll soon dis
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Food Packaging Trends to Know in 2021
Posted by Julie Rotuno on 14th Jun 2022
Consumers are grabbing for some very different things in 2021 than they were in 2020, 2019 or 2018. As anyone in the consumer-goods industry knows, packaging strongly influences buying decisions. In a consumer poll conducted by the Paper and Packaging Board, 72 percent of consumers agreed that packaging design influences their purchasing decisions. The poll also provides some insights into the imp
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4 Things You Should Consider When Making Your Next Packaging Purchase
Posted by Julie Rotuno on 14th Jun 2022
Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply don’t put any thought into packaging beyond selecting appropriate dimensions. There’s a big opportunity that’s being missed with th
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Why Crinkle Cut Shred Makes Boxes Better
Posted by Julie Rotuno on 14th Jun 2022
Shredded paper is shredding the competition when it comes to providing an affordable, sustainable packing material. Jubilant and whimsical, crinkle cut shred paper is designed to make recipients smile. However, this packaging filler is no joke when it comes to creating a very dependable, cost-effective way to protect items during transport. Take a look at what there is to know about the benefits o
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Color Psychology: What Do Packaging Colors Say About Your Brand?
Posted by Julie Rotuno on 14th Jun 2022
Is your business packaging showing the world that you are youthful and vibrant? Or invoking a sense of peaceful calmness? Most importantly: Do the colors of your retail packaging accurately depict the messages and branding of your business to attract your target customers?Browse the Color Psychology chart to learn descriptive meanings and emotions associated with common packaging colors.Which mean
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Custom Kraft Boxes? It’s Easy If You Do it Smart
Posted by Julie Rotuno on 14th Jun 2022
What is it about kraft boxes that makes you look twice? Kraft boxes are “naked” boxes made from unbleached pulp. In most cases, they are made from recycled kraft paper. This gives them a very wholesome, holistic look that somehow makes whatever is waiting inside take on a homespun vibe. The benefit on the sender side is that kraft boxes are extremely easy to design, make and ship. Take a look at w
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What makes Packaging Social Media Shareable?
Posted by Julie Rotuno on 14th Jun 2022
There’s a “like” waiting under every package lid! While social media has taught the world many different lessons over the past decade, one of the biggest takeaways for marketers is that people love to share their experiences. In fact, the concept of the “shared experience” is what has helped countless YouTube, Facebook, Instagram and TikTok stars to gain millions of fans while doing ordinary, ever
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How Brands Can Use Custom Packaging to Create a Lasting Impression
Posted by Julie Rotuno on 14th Jun 2022
How does a brand become unforgettable? The secret comes down to creating an experience that leaves an imprint. For brands, this means appealing to all the senses to create an exciting, satisfying product interaction for customers from start to finish. Many brands overlook the importance of packaging in the overall process of making an impression. However, packaging is an important tool for brand r
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How to Get a Direct ROI by Showcasing Packaging in Your Ads
Posted by Julie Rotuno on 14th Jun 2022
Packaging a product is almost as important as the product itself. The eye has to relate to the contents and brand. Choosing an easily recognized and attractive form of packaging will enhance a consumer to buy a product. It is not only the looks alone that trigger the brain to accept the ingredients. Here are some showcasing tips that manufacturers spend months in creating just to have the right ba
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How to Elevate Your Brand With Custom Gift Boxes
Posted by Julie Rotuno on 14th Jun 2022
Packaging is a potent way to make a brand statement. While many brands view packaging from a utilitarian standpoint, brands that are in the business of relationship building understand the importance of messaging through packaging. What better way to build brand value than to announce your brand as a gift to the recipient? For brands that are in the process of developing product packaging, it’s im
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Key Factors to Consider in Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Proper planning for packaging is not just a clever tongue-twister. It’s serious business that directly affects the bottom line for any company that produces and sells goods. What does it take to plan your packaging the right way?From the beginning, before you sell a single item, it’s essential to know what kinds of mistakes to avoid, a few of which are rather common. So, right off the bat, you can
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Using Color to Reach Your Target Market Through Your Packaging
Posted by Julie Rotuno on 14th Jun 2022
Did you know that color is its own subtle language? Whether you have realized it or not, color can influence your mood and decision making.Remember the last time you enjoyed a hike through a lush, green forest? Perhaps you felt tranquility and peace.What about when you’re driving and you see a red stop sign or a do not enter sign? Did the red sign give you a feeling of trepidation or a warning of
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Key Considerations When Packaging New Products For Startups
Posted by Julie Rotuno on 14th Jun 2022
The 2020s are turning out to be a challenging era for startups, once the darlings of Wall Street investors. Today’s new companies face all sorts of unique hurdles, not just when it comes to raising funds, but also with regard to acquiring customers in a cash-strapped economy still reeling from a global pandemic. Likewise, the modern startup has to deal with all the usual difficulties of opening a
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What Are The Different Types Of Packaging Materials?
Posted by Julie Rotuno on 14th Jun 2022
The packaging industry in the U.S. alone is a $180 billion enterprise, and it’s growing rapidly due to the increased reliance on e-commerce and at-home delivery during the recent COVID crisis. And, even after the pandemic is over, most experts predict that consumers have grown so accustomed to ordering online that e-business will continue to usurp in-person retail buying.What does this trend mean
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Understanding Custom Packaging Options
Posted by Julie Rotuno on 14th Jun 2022
Do you know the options you have when it comes to packaging? Like e-commerce, the packaging industry has grown rapidly to meet consumer demand for safe, sustainable, informative, durable, artistic product packaging. In an era when computers and non-human apps are taking over much of our daily lives, consumers seem to be seeking out products and services that are delivered with unique flair and per
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How Custom Packaging for Retail Increases Product Sales
Posted by Julie Rotuno on 14th Jun 2022
Consider this: On average, sellers of consumer goods spend between seven and ten percent of the product’s production cost on packaging. Each year, sellers spend a whopping $150 billion on packaging. The obvious reason is that they view a custom package as an investment rather than a raw expense.Consumers pay plenty of attention to packages, looking to them as a way to learn key facts about what th
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Win The Unboxing Experience By Combating Wrap Rage
Posted by Julie Rotuno on 14th Jun 2022
Is your company a victim of negative viral videos on social media? If you don’t know, simply search on the terms “unboxing” “video,” and “(your product’s or company’s name).” If the term “unboxing” is new to you, it refers to the simple act of filming and posting the act of opening a shipped product.If you search for your own company’s products, there might be no returned results, or you could see
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5 Unique Marketing Strategies That’ll Make a Difference
Posted by Julie Rotuno on 14th Jun 2022
Effective marketing can be a difficult aspect to grasp. What one finds interesting, another may find dreadful. If you want to up your small business’s marketing game, then you need to grasp onto the idea of innovation and creativity—which means thinking quite far out of the box. While some traditional marketing ideas are important to embrace, you’ll need to implement some unique marketing strategi
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What Is A Poly Mailer?
Posted by Julie Rotuno on 14th Jun 2022
Sometimes, you don’t want to ship goods in a box, especially if the items are not fragile and are very lightweight. When that happens, what do you use? Many companies are now reaching for poly mailers, a cost-effective and durable mailer that can replace bulky, heavy packaging and greatly reduce the cost of shipping.If you are looking at poly mailers as a smart and affordable solution, then keep r
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How To Create The Perfect Unboxing Experience
Posted by Julie Rotuno on 14th Jun 2022
A personal touch. A splash of color. A note of thanks. These are things that people innately enjoy, and so it should be incorporated in various parts of the business. When you blend these elements with packaging, you get what is being called the “unboxing experience.” For many e-commerce brands, the unboxing experience is a great way to get user-generated content, word of mouth advertising, and mu
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Everything You Need To Know About Bubble Wrap
Posted by Julie Rotuno on 14th Jun 2022
There’s no denying that bubble wrap can be a lot of fun. We’ve all enjoyed the act of popping those little bubbles, though it’s unclear why we enjoy it so much. Since its invention in 1960, this has been one of the most popular packaging materials. Bubble wrap does a good job of protecting fragile goods at a minimal price. Today, we are going to delve into this subject and teach you everything you
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How To Use Bubble Wrap For Packing
Posted by Julie Rotuno on 14th Jun 2022
Bubble wrap is easily one of the handiest materials on the planet. Not only does it serve as the single best method of padding a fragile item, but it also serves as a fun and satisfying method of stress relief. However, we are not here to talk about how much fun it is to pop and twist a piece of bubble wrap. Instead, we want to focus on more practical concerns. Today, we will give you a full guide
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Should I Use Bubble Wrap Or Packing Peanuts?
Posted by Julie Rotuno on 14th Jun 2022
When it’s time to package a sensitive and fragile item, common sense should tell you that it needs some special protection. Unless you feel like wasting money and making people angry, you definitely need to use some kind of padding when packing or shipping something breakable. However, this decision is not easy for some people.There are quite a few different types of padding that might be used in
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What Is Kraft Paper?
Posted by Julie Rotuno on 14th Jun 2022
You may not know what Kraft paper is, but you have certainly encountered it before. In fact, you have probably used this substance many, many times without even realizing what it is. Kraft paper is used to make cardboard, grocery bags, paper towels, and many other things that you probably see every day. In order to give you a better idea of what it is, let’s look at the details of the matter.What
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What Are Jute Bags?
Posted by Julie Rotuno on 14th Jun 2022
If you are thinking about switching over to reusable shopping bags or cutting back on your plastic waste, then you probably have considered jute tote bags a couple of times. Although jute has been around for a long time and is completely natural, most people, especially consumers, know little about the material. If you are looking for a strong, durable material to use for bags, then jute is a fant
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What Is Void Fill In Shipping?
Posted by Julie Rotuno on 14th Jun 2022
Out of all the things you worry about today, the number one thing should be how you keep shipped products safe during transit. Whether you are sending out something small and fragile or a large, heavy parcel, you need to keep the package protected from damages. Also, if you are concerned about the customer’s experience, then you need to think about the unwrapping process, too. No one wants to unbo
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Is Jute Eco Friendly?
Posted by Julie Rotuno on 14th Jun 2022
One of the most pertinent questions these days is whether to invest in reusable grocery bags and what is a viable replacement. Should you be using plastic or synthetic materials? Or should you opt to use more natural materials, like canvas, cotton, or jute? Cutting down on plastic bags is a wise choice, no matter how you choose to go about it, but if you are going to make a greener switch, choose
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Everything You Need To Know About The New York Plastic Bag Ban
Posted by Julie Rotuno on 14th Jun 2022
On March 1, 2020, the ban on single-use plastics, including plastic bags, went into effect in the state of New York. The ban was put into effect when the entire state realized how many plastic bags were being wasted every single year. Plus, the environment was being negatively impacted by plastic waste. Bags were seen in gutters, on the sidewalks, in trees, and congested waterways.Here is everythi
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How To Choose Canvas Tote Bags
Posted by Julie Rotuno on 14th Jun 2022
Whether you are a young professional who needs to carry around paperwork, a parent lugging around accessories for your kids’ extracurricular activities or someone who needs reusable grocery bags to sell to customers, there is a canvas tote bag with your name on it! Canvas tote bags are a wonderful choice for anyone who has something to carry. But with some much variety, how do you choose the right
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How To Find The Most Eco-Friendly Packaging Tape
Posted by Julie Rotuno on 14th Jun 2022
As the human population grows ever larger, its needs grow at the same pace. In the past, we didn’t have to worry all that much about ruining the environment because our species just didn’t have the numbers to do so. Likewise, before modern technology came into being, we didn’t really have the means to destroy the earth anyway. Unfortunately, this situation has changed dramatically. It is now much
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Single VS Double Wall Corrugated Boxes
Posted by Julie Rotuno on 14th Jun 2022
When you look at the title of this article, you might think that this question can be answered in one paragraph. Obviously, double-walled boxes are thicker than single-walled ones, but this doesn’t always make them the better choice. The choice between single-wall and double-wall boxes is not always a simple one, so let’s examine the subject a little more closely.A Clarification:Before we go any f
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How To Package and Ship Your Game Box
Posted by Julie Rotuno on 14th Jun 2022
Video games are one of the world’s most profitable businesses, and that includes the world of mail-order business. Video games tend to be very reliable sellers, so they are a natural choice when selling through the mail. Whether it’s a retro game, a console, or the newest release, there are certain rules you should follow when shipping this kind of merchandise. Let’s go over the most important of
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How Sustainable Packaging Affects Your Business
Posted by Julie Rotuno on 14th Jun 2022
These days, it isn’t enough for a company to make a good product. Apart from obvious things like customer service and distribution, there is one other little factor that most companies do not consider. These days, a lot of people are looking to do business with companies that share their values. Conversely, offending a customer’s values is probably the easiest way to lose their business.For many p
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HOW TO CALCULATE THE COST OF PACKAGING
Posted by Julie Rotuno on 14th Jun 2022
For those who are new to the world of business, packaging costs are an oft-overlooked matter. Because the packaging is extraneous to the product itself, it is usually thrown away by the customer. In spite of this fact, product packaging is still an important part of your overall strategy. Here are just a few of the reasons that product packaging is so important:
Provides a much longer shelf lifeP
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What Are The Most Environmentally Friendly Packaging Products?
Posted by Julie Rotuno on 14th Jun 2022
When you are trying to choose the right kind of packaging for your product, there are many things to consider. Luckily, most of these matters are not difficult because product packaging is a simple thing that serves a simple purpose. However, many people hit a roadblock when it comes to the subject of environmentally friendly packaging. In this article, we will attempt to help you find the best ec
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Benefits of Unique Product Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
Earth Day may still seem far away, but it’s never too soon to start implementing some Earth-friendly habits. You may take shorter showers or print double-sided at home, but what about at work? A lot of people tend to lose track of their eco-friendly habits when they come to work, but Earth Day is the perfect opportunity to encourage those habits in the workplace. Here are some wonderful ways your
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The Beginner’s Guide To E-commerce Packaging
Posted by Julie Rotuno on 14th Jun 2022
When you are running any business, you have to consider the impact of e-commerce. People are buying over the internet more often than ever, and companies that don’t jump on the ship are bound to be left behind. If you want to be successful in today’s internet-driven marketplace, it is essential to understand every aspect of the process. Today, we will focus on the preparation and packaging aspect,
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