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Is your company a victim of negative viral videos on social media? If you don’t know, simply search on the terms “unboxing” “video,” and “(your product’s or company’s name).” If the term “unboxing” is new to you, it refers to the simple act of filming and posting the act of opening a shipped product.If you search for your own company’s products, there might be no returned results, or you could see …

Effective marketing can be a difficult aspect to grasp. What one finds interesting, another may find dreadful. If you want to up your small business’s marketing game, then you need to grasp onto the idea of innovation and creativity—which means thinking quite far out of the box. While some traditional marketing ideas are important to embrace, you’ll need to implement some unique marketing strategi …

Sometimes, you don’t want to ship goods in a box, especially if the items are not fragile and are very lightweight. When that happens, what do you use? Many companies are now reaching for poly mailers, a cost-effective and durable mailer that can replace bulky, heavy packaging and greatly reduce the cost of shipping.If you are looking at poly mailers as a smart and affordable solution, then keep r …

A personal touch. A splash of color. A note of thanks. These are things that people innately enjoy, and so it should be incorporated in various parts of the business. When you blend these elements with packaging, you get what is being called the “unboxing experience.” For many e-commerce brands, the unboxing experience is a great way to get user-generated content, word of mouth advertising, and mu …