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Packaging is more than boxes or the covering that protects or encloses a product during shipping and handling. Packaging is much like the cover of a novel, giving a glimpse into the inner world. Thus, it can be used to create anticipation and intrigue and be as much a part of the experience as the product itself.In 2020, we are going to see a focus on that experience more and more. Although consum …

The whole process seems simple: Get the goods where they need to be in as little time as possible and at minimum cost. However, while the objective is clear, it can also become challenging. Packages in the distribution center are subject to rough handling and other unsatisfactory conditions—all of which threaten to damage the product inside. Packaging has more benefits that assisting with branding …

Gift baskets are a wonderful way to express how much you care and can be very inexpensive to craft by yourself with the right supplies. There are other reasons to create a gift basket, too. You might want to be frugal, especially when shopping for an entire family, or maybe you can’t decide on one particular item. Perhaps you have a whole group of people who are special to you.Either way, going th …

Packaging is more than a box to protect a product. Sometimes, the outside is just as important as what is on the inside, especially when we’re taking about what is being communicated. 95 percent of new products introduced to the market will fail, mostly because the packaging isn’t sending the right message.The whole process of unboxing a product is part of the buying experience, especially with mi …