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Sending a gift is always exciting. But no matter what occasion you’re celebrating, a meaningful gift is made all the more special with a little creative gift packaging.But what are the latest trends when it comes to packaging?How can you make sure your gift is sending the right message?And, if you want to provide gift packaging options to your customers, what should you consider?Don’t worry…we’ve …

It doesn’t matter what industry you’re in, successful brands understand that a solid branding strategy is the foundation that supports everything else they do.But what exactly is branding? Branding incorporates many different elements: TypographyLogos and imageryMission statementsEven the colors you choose to work withSurprised? Have you even thought about what the colors you use say about you as …

The holidays are upon us, and businesses are bustling about as they plan their holiday strategies. For many businesses, this is one of the most lucrative times of the year. In order to maximize your profits, you need your customers to know what your services or products are as well as why they should choose you. To help you kickstart your advertising campaign, we’ve created some tips on how to mar …

Whether you’re wrapping a gift or manufacturing a product, the packaging matters. How you package your product will dictate consumers’ first impressions, and it can have a big impact on whether or not people purchase it. To improve the chances of people buying your product, follow these packaging design tips.AppearanceSimple design: Simplicity is key when it comes to an effective packaging design. …