Why Colors for Branding Matter
Posted by Julie Rotuno on 14th Jun 2022
It doesn’t matter what industry you’re in, successful brands understand that a solid branding strategy is the foundation that supports everything else they do.But what exactly is branding? Branding incorporates many different elements:
TypographyLogos and imageryMission statementsEven the colors you choose to work withSurprised? Have you even thought about what the colors you use say about you as
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6 Ways to Market Your Business for the Holidays
Posted by Julie Rotuno on 14th Jun 2022
The holidays are upon us, and businesses are bustling about as they plan their holiday strategies. For many businesses, this is one of the most lucrative times of the year. In order to maximize your profits, you need your customers to know what your services or products are as well as why they should choose you. To help you kickstart your advertising campaign, we’ve created some tips on how to mar
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Packaging Design Tips to Help Your Product Fly off the Shelf
Posted by Julie Rotuno on 14th Jun 2022
Whether you’re wrapping a gift or manufacturing a product, the packaging matters. How you package your product will dictate consumers’ first impressions, and it can have a big impact on whether or not people purchase it. To improve the chances of people buying your product, follow these packaging design tips.AppearanceSimple design: Simplicity is key when it comes to an effective packaging design.
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5 Eco-Friendly Packaging Material Alternatives
Posted by Julie Rotuno on 14th Jun 2022
Packaging is necessary for safe shipping and handling. Plastic and Styrofoam packaging, however, is detrimental to our environment. To reduce packaging waste in your company and decrease your carbon footprint, consider switching to a greener packaging option. These are some of the best eco-friendly packaging alternatives.Stone paper and plasticStone paper and plastic are made from calcium carbonat
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