How well do you know your target audience? Do you know how to discover who your main groupies are made up of? What makes up a target audience and why should you care anyways? Knowing who your target audience is can be crucial to becoming a social media junkie for your business.Target Audience PredictionsChances are you probably have a small idea of who is following you on social and who’s buying y …

As a manager of Customer Service, one of the most important questions I ask when interviewing a potential employee is, “How do you handle an irate customer?” I hopefully will get an answer that is truthful and consistent with a good customer service person.There are a few tips that we can use to help in dealing with an unsatisfied customer. I’m sure we have all been in some way, an irate customer! …

What is a pop-up shop?A pop-up shop, also known as flash retailing, is a small, temporary store that “pops up” somewhere for either one day or up to several weeks. Pop-up stores usually sell either new or limited edition items; it’s also becoming popular to sell holiday items in pop-up shops. Opening up a shop specifically during the holiday season is a great way to bring in foot traffic.What’s so …

With sales of fine jewelry continuing to move toward the online market, and an expected $257 billion in sales this year (yes, that was a “b”), finding that stand-out packaging solution for your jewelry is more important than ever before.After all, packaging isn’t just a way to keep products safe – it’s also how you communicate with your customers, build your brand, and increase your sales. At Mid- …