There’s a nefarious syndrome plaguing many small retailers, and it’s called inventory creep. It begins innocuously enough, maybe that little stand of beach toys doesn’t sell so well over a wet summer, so you resolve to tuck the extras away for the following sunny season. Perhaps winter scarves don’t seem to be in vogue this year, so you box them up, awaiting the cyclical fashion trends. All of a s …

A well lit and presented display has the power to both increase foot traffic and drive sales, while creating a professional image for your shop. Getting the basics right is crucial to your business’s health, especially in the competitive retail industry.Increase Walk-In Traffic, With Effective Window DisplaysReduce ClutterResist the temptation to cram a window display with an overabundance of merc …

Many small businesses ignore branding because they think it requires massive ad budgets combined with outrageously expensive PR campaigns. While ads and PR will certainly help rebranding, we have a cheaper and easier solution to rebranding your business when you don’t have boatloads of money to spend… Packaging… Packaging says a lot about your company: Commitment to detail Customer servi …

Why are Window Displays so Important?A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for your business, you need to make sure to do it right. You can’t just stick a product in your window and call it a day; there’s a science to it and I’m going to help you mas …