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How well do you know your target audience? Do you know how to discover who your main groupies are made up of? What makes up a target audience and why should you care anyways? Knowing who your target audience is can be crucial to becoming a social media junkie for your business.Target Audience PredictionsChances are you probably have a small idea of who is following you on social and who’s buying y …

As a manager of Customer Service, one of the most important questions I ask when interviewing a potential employee is, “How do you handle an irate customer?” I hopefully will get an answer that is truthful and consistent with a good customer service person.There are a few tips that we can use to help in dealing with an unsatisfied customer. I’m sure we have all been in some way, an irate customer! …

Millions of shoppers and their families embrace the idea of Staycations over the summer. They make their own fun close to home—and smart retailers ought to join in.This infographic created by Medallion Retail introduces you to the average Staycationer and provides some unique ideas for retail displays that are sure to grab any shopper’s attention.There are many ways retailers can engage their cust …

What is a pop-up shop?A pop-up shop, also known as flash retailing, is a small, temporary store that “pops up” somewhere for either one day or up to several weeks. Pop-up stores usually sell either new or limited edition items; it’s also becoming popular to sell holiday items in pop-up shops. Opening up a shop specifically during the holiday season is a great way to bring in foot traffic.What’s so …