How Packaging Affects the Sales of Your Product
Posted by Julie Rotuno on 14th Jun 2022
Every company trying to sell a product knows their packaging plays an important role in their sales. Whether it’s for a children’s toy or a set of tools, the packaging is what supplies the consumer with the information they need to feel comfortable making a purchase. There are several aspects to effective packaging; however, it’s important to understand how packaging affects sales in more specific
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4 Ways to Craft DIY Ribbon Home Décor
Posted by Julie Rotuno on 14th Jun 2022
There are plenty of things to do with your leftover ribbons. While the common misconception is that they’re only useful when wrapping presents, ribbons are incredibly adaptable; you can use them in a variety of home projects. If you have more ribbon around your house than you know what to do with, get those creative juices flowing with a DIY ribbon home décor project or two.Hang Wall DécorOne way
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How to Make Your Own Gift Bags
Posted by Julie Rotuno on 14th Jun 2022
How to Make Gift BagsA gift bag is a popular way to wrap presents in part because it can be reused again and again. But many people can’t afford to buy this packaging, especially in larger sizes. And sometimes you just can’t find quite the style you want. Luckily, you can make your own gift bag in just a few minutes with the right materials. Businesses can also use our tutorial to make custom gift
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Choosing the Right Packaging for Your Store’s Products
Posted by Julie Rotuno on 14th Jun 2022
Selecting Good Packaging for ProductsA big part of making a product or transaction successful is picking the best packaging. Good packaging will be attractive to customers while also keeping the product safe and fresh – and it will do so while keeping the price within their budget. So what things should you consider when shopping for packaging? Here are the biggest factors in making the right choi
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Are Packaging Peanuts Safe
Posted by Julie Rotuno on 14th Jun 2022
Are Packing Peanuts Toxic?Ever since they were introduced in 1965, packaging peanuts have become a popular and effective way to cushion fragile or loose objects for shipping. But many people hesitate to use them because of concerns about their safety for humans, animals and the environment. Is this concern justified? We’ve examined the potential dangers of packing peanuts and whether they are as b
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Can You Recycle Tissue Paper
Posted by Julie Rotuno on 14th Jun 2022
Is Tissue Paper Recyclable?Tissue paper is a popular packaging option for many stores and shipping businesses that need a simple, colorful way to protect merchandise. But what can you do with this tissue paper when it’s done? Some people assume that, because it has “paper” in its name, tissue paper can be recycled just like printer paper or cardstock. But the structure of this packaging paper is d
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How to Make a Wreath out of Ribbon
Posted by Julie Rotuno on 14th Jun 2022
The holiday season is upon us! It’s easy to get caught up in the decoration madness, especially when everyone around you is rummaging through their attics for inflatable reindeer. It’s a time of frenzied creativity and ornate yard displays, but that creativity doesn’t have to come with a huge price tag. Today, we’ll show you how to make a wreath out of ribbon using supplies you probably already ha
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Useful and Creative Goody Bag Ideas for the Holidays
Posted by Julie Rotuno on 14th Jun 2022
With Christmas just around the corner, finding the perfect stocking stuffers, presents, and all things festive is a stressful undertaking. If you’re planning or attending a holiday party, a nice way to show gratitude and festive cheer is with some fun and useful goody bags. For some creative goody bag ideas, look no further—we’ve got a list rounded up on some stuffers for both kids and adults.For
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Business on a Budget: 4 Reasons Small Businesses should be Using Twitter
Posted by Julie Rotuno on 14th Jun 2022
There’s no denying that social media has become the basis of digital marketing for businesses both big and small. Facebook, Twitter and Instagram have become a business must-have when it comes to engaging with your target audience and creating brand awareness. We’ve already discussed why marketing on Facebook is crucial for your small business to grow in our blog, “Business on a Budget: 4 Reasons
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Business on a Budget: 4 Reasons Small Businesses Should be Using Facebook
Posted by Julie Rotuno on 14th Jun 2022
It’s no secret that Facebook is a beast when it comes to marketing and advertising for your small business. Unfortunately, many small businesses don’t realize just how much Facebook can actually do for you and the team you’re growing, without burning a hole in your wallet. So where are the shortcuts? How can you advertise on a free platform without missing out on the opportunities paid platforms o
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When They Pin, You Win: Ways Pinterest Can Promote Your Small Business
Posted by Julie Rotuno on 14th Jun 2022
Social Media is constantly growing and will continue to change from here on out. There’s no way of stopping it. Many businesses already know how to use social platforms such as Facebook and Instagram to boost their business and get their brand out there fast. But there’s one social media platform that tends to slip through the cracks: Pinterest. Millions of individuals throughout the world use it,
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The Mobile Friendly Checklist: How to Know if Your Website Is Making Your Sales Drop
Posted by Julie Rotuno on 14th Jun 2022
Emails, texts, calls, social media, shopping, research, likes, tweets, pins. People have become attached to their cell phones for a number of reasons, and that’s not necessarily a bad thing. But, it could have a horrible impact on your business. In the age where social media is blooming and landline phones have disappeared (seriously, what is a landline phone?!) it’s become crucial that your busin
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Stepping up to the Plate! Why Take-Out Bags Are Growing Businesses!
Posted by Julie Rotuno on 14th Jun 2022
Many people judge a restaurant based off of the food, atmosphere, and prices, and why wouldn’t you? No one wants to eat an overpriced meal and still be hungry afterwards, and there’s nothing worse than shouting across the table so your date can actually hear what you’re saying over the loud chatter and clashing of dishes. But let’s say there are two restaurants that have it all: great food, reason
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It’s Not What It Seems: Hidden Messages in Brand Logos
Posted by Julie Rotuno on 14th Jun 2022
Look again. From your television to your car or from your new kicks to the soda you’re drinking, there’s a hidden message in so many popular company logos that you may have never even known about. Sometimes it takes a twist of your head, looking at something upside down, or just taking a step back. But once you see it, you’ll say, “Ahh, I see what they did there!” and you’ll never be able to look
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Social Media Relationships: The Clichés that Actually Make Sense to the Marketing World
Posted by Julie Rotuno on 14th Jun 2022
Getting your brand and all its glory in front of hundreds of people is daunting. How is your target audience ever going to know that you even exist on social media? And when they do know, how are you going to get them engaged and keep them interested on everything you have to offer? How do you get your fans to stick with you and avoid the follow-dump breakup? You did nothing wrong! Or did you? Mar
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Target Audience 101: Who are They and What Does that Mean for You?
Posted by Julie Rotuno on 14th Jun 2022
How well do you know your target audience? Do you know how to discover who your main groupies are made up of? What makes up a target audience and why should you care anyways? Knowing who your target audience is can be crucial to becoming a social media junkie for your business.Target Audience PredictionsChances are you probably have a small idea of who is following you on social and who’s buying y
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How do You Handle Difficult Customers?
Posted by Julie Rotuno on 14th Jun 2022
As a manager of Customer Service, one of the most important questions I ask when interviewing a potential employee is, “How do you handle an irate customer?” I hopefully will get an answer that is truthful and consistent with a good customer service person.There are a few tips that we can use to help in dealing with an unsatisfied customer. I’m sure we have all been in some way, an irate customer!
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Top 4 Clever Packaging Designs! Why You’ll Want to Buy These Products TODAY!
Posted by Julie Rotuno on 14th Jun 2022
What is a pop-up shop?A pop-up shop, also known as flash retailing, is a small, temporary store that “pops up” somewhere for either one day or up to several weeks. Pop-up stores usually sell either new or limited edition items; it’s also becoming popular to sell holiday items in pop-up shops. Opening up a shop specifically during the holiday season is a great way to bring in foot traffic.What’s so
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Line of Pouches
Posted by Julie Rotuno on 14th Jun 2022
With sales of fine jewelry continuing to move toward the online market, and an expected $257 billion in sales this year (yes, that was a “b”), finding that stand-out packaging solution for your jewelry is more important than ever before.After all, packaging isn’t just a way to keep products safe – it’s also how you communicate with your customers, build your brand, and increase your sales. At Mid-
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5 Trendy Examples of Custom Printed Tissue Paper
Posted by Julie Rotuno on 14th Jun 2022
Is your packaging in need of an update? Are you happy with your retail shopping bags or boxes, but just feel like a little something extra could really take them to the next level? Are you trying to keep up with the competition? Are you looking for retail packaging that really looks social-worthy and is something your customers rave about?If this sounds like you, then maybe it’s time to consider a
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How Customers Can Easily Save 10% on Packaging Every Day!
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, we understand how important it is to keep your business’s operating costs as low as possible.Whether you’ve had a tough quarter, are saving to invest in a new facet of your business, or if you’ve recently opened up another location, we know you’re always on the look out to get the most out of the money you put into your business.If you’re a loyal follower of our blog, yo
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Local Retailers Have the Edge in an Ecommerce World
Posted by Julie Rotuno on 14th Jun 2022
Technology is on a high rise in our society; new phones and devices are coming out every day and if you ever need anything, “there’s an app for that”. One would think because of all the technological advances and convenience, no one would ever feel the need to visit a physical store again. This assumption is far from correct. In fact, despite the strong Ecommerce world we live in, people prefer to
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Start Your Engines | 5 Steps to Start Growing Your Business
Posted by Julie Rotuno on 14th Jun 2022
I was talking with some friends a while back. One of them was lamenting over the idea of starting to exercise again, he works at his computer all day (as many of us do) and really the only exercise he gets is walking from the car to the office and back at the end of the day. His complaint was that he was so out of shape the idea of starting an exercise routine was overwhelming. Another friend chim
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Think Outside The Gift Box
Posted by Julie Rotuno on 14th Jun 2022
J.G. Gallimore once said, “Image creates desire. You will what you imagine.” His words ring true for gift packaging, people normally assume that a creatively wrapped, or visually appealing package contains an equally cool and chic present. That’s why swirling ribbons tied around expertly wrapped gift boxes, along with custom labels are in vogue at independent retail shops.However, while more shops
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10 Ways to Improve Gift Shop Sales: 19 Gift Shop Owners Share Tips on Boosting Business
Posted by Julie Rotuno on 14th Jun 2022
It’s not easy to be a gift shop owner in this economy. For many, sales are down while rents are up, and the competition from big-name chain stores is discouraging at best. What’s a mom-and-pop gift store to do?As you probably already know, there’s no one simple answer. But there is help! For this guide, we surveyed 19 successful gift shop owners to get their best tips on marketing and branding, a
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How Small Retailers Can Clear Out Excess Inventory
Posted by Julie Rotuno on 14th Jun 2022
There’s a nefarious syndrome plaguing many small retailers, and it’s called inventory creep. It begins innocuously enough, maybe that little stand of beach toys doesn’t sell so well over a wet summer, so you resolve to tuck the extras away for the following sunny season. Perhaps winter scarves don’t seem to be in vogue this year, so you box them up, awaiting the cyclical fashion trends. All of a s
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Tips To Keep Merchandising Displays Fresh
Posted by Julie Rotuno on 14th Jun 2022
A well lit and presented display has the power to both increase foot traffic and drive sales, while creating a professional image for your shop. Getting the basics right is crucial to your business’s health, especially in the competitive retail industry.Increase Walk-In Traffic, With Effective Window DisplaysReduce ClutterResist the temptation to cram a window display with an overabundance of merc
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Save Money: Packaging as a Tool for Rebranding
Posted by Julie Rotuno on 14th Jun 2022
Many small businesses ignore branding because they think it requires massive ad budgets combined with outrageously expensive PR campaigns. While ads and PR will certainly help rebranding, we have a cheaper and easier solution to rebranding your business when you don’t have boatloads of money to spend… Packaging… Packaging says a lot about your company:
Commitment to detail
Customer servi
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How to Spook Up Your Window Display to Increase Halloween Sales
Posted by Julie Rotuno on 14th Jun 2022
Why are Window Displays so Important?A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for your business, you need to make sure to do it right. You can’t just stick a product in your window and call it a day; there’s a science to it and I’m going to help you mas
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How to Boost Jewelry Sales in One Simple Step
Posted by Julie Rotuno on 14th Jun 2022
Whether you have a booth at a craft show or you have a retail store, all jewelers want to know one thing, how do you increase sales? This popular question can be answered in one word, displays. Purchasing a few simple displays will be sure to increase sales, and here’s why.When you buy jewelry, or anything for that matter, would you rather buy from someone who looks neat and professional or a
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12 Ways to Use Promotional Marketing Inserts to Increase Customer Loyalty and Revenue
Posted by Julie Rotuno on 14th Jun 2022
According to the 2016 WestRock Packaging Matters study, only 11% of customers are totally satisfied with the packaging of the products they’re buying. This means that a potential 89% of your customers may not be that into you…or, they’re just not that into your packaging.While this says a lot about just how many businesses are completely underestimating how much fabulous packaging can influence ov
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4 Benefits of Not Customizing Shopping Bags for Your Retail Business
Posted by Julie Rotuno on 14th Jun 2022
about the benefits of ordering customizable shopping bags for your store or business, but believe it or not, there are those instances where it’s simply not yet time for you to customize your retail shopping bags. Especially in the earlier stages of your business, there’s nothing wrong with not customizing your shopping bags. Here, we’ll outline some of the reasons why you shouldn’t panic if you c
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6 Things You Have to Consider When Purchasing Your Custom Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
Business Insider recently reported that first impressions typically only take about 7 seconds. That means you have SEVEN SECONDS to impress your customer. How can you do that? One way is through killer custom bags and packaging. When you’re ready to order customized shopping bags for your retail store, you may be so excited that you forget to look at the big picture! (Hey, we get it, and we’re her
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The Importance of Professionally Designed Logos
Posted by Julie Rotuno on 14th Jun 2022
On the first day of August 2021, television news media outlets ran retrospective segments related to the 40th anniversary of MTV, a cable network that is perhaps more iconic than HBO. Whether you grew up with MTV when it still played music videos or when it switched to a slew of reality television programming, chances are that you are familiar with the channel’s unmistakable logo, which has always
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The Importance Of Packaging In Marketing Your Product
Posted by Julie Rotuno on 14th Jun 2022
A business that considers packaging a necessity to protect its product from damage is losing an opportunity to market the merchandise. There are numerous ways to package. All of them need to meet a reason to draw attention to the product, and make the customer want more of the firm’s offerings.There are many articles that discuss the importance of packaging. They all stress certain points that are
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The Evolution of Packaging
Posted by Julie Rotuno on 14th Jun 2022
What does packaging do for your company? In other words, is it only intended to protect its contents? Or, does packaging do even more, such as:
Containing;Preserving;Advertising; andCommunicating?Modern packaging is incredibly functional, versatile, and attractive. Packaging has improved so much in recent years that it’s a little bit difficult to look back and recall how things used to be. Even o
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How to Stand Out from the Competition by Changing Your Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
In today’s competitive age, you have to do whatever it takes to stand out. Sometimes, focusing on the details that other stores overlook can mean the difference between the red and the black for your company.Stuck on ideas? One area you may want to consider reevaluating is your custom retail packaging.But Wait…What Is Retail Packaging?Retail packaging is everything that “wraps up” your products, f
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7 Signs Your Customers Hate Your Retail Packaging and How to Fix It
Posted by Julie Rotuno on 14th Jun 2022
The ScenarioYour storefront looks amazing, you know your merchandise is killer, and your customers are buying what you’re selling.You’ve recently been featured in a local magazine or on a social media platform as the next big boutique in town.Your business is growing, and you’re making a profit.It’s clear: Customers love your store. But why do they always look a little bit let down when they leave
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What is Retail Packaging and Why Do I Need it to Grow My Business?
Posted by Julie Rotuno on 14th Jun 2022
When customers decide to head to a brick-and-mortar store as opposed to finding something online, chances are their decision has a lot to do with how much they enjoy and value the in-store experience.There’s something about being able to walk into a store, see all the merchandise in person, actually hold it in your hands, test it out, or try it on, as opposed to the scroll-click-hope-for-the-best
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Why You Should Offer Free Christmas Gift Wrapping This Holiday Season
Posted by Julie Rotuno on 14th Jun 2022
The holiday season is the bread and butter for many small businesses. While they often come with the financial benefits of extra orders and an influx of new customers, holidays can also be a perfect opportunity to show your customers just how much you appreciate their business. To generate customer loyalty, rise above your competitors, and create brand recognition, consider offering complimentary
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