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Save Money: Packaging as a Tool for Rebranding

Posted by Julie Rotuno on 14th Jun 2022

Save Money: Packaging as a Tool for Rebranding
Many small businesses ignore branding because they think it requires massive ad budgets combined with outrageously expensive PR campaigns. While ads and PR will certainly help rebranding, we have a cheaper and easier solution to rebranding your business when you don’t have boatloads of money to spend… Packaging… Packaging says a lot about your company: Commitment to detail Customer servi …
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How to Spook Up Your Window Display to Increase Halloween Sales

Posted by Julie Rotuno on 14th Jun 2022

Why are Window Displays so Important?A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for your business, you need to make sure to do it right. You can’t just stick a product in your window and call it a day; there’s a science to it and I’m going to help you mas …
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How to Boost Jewelry Sales in One Simple Step

Posted by Julie Rotuno on 14th Jun 2022

Whether you have a booth at a craft show or you have a retail store, all jewelers want to know one thing, how do you increase sales? This popular question can be answered in one word, displays. Purchasing a few simple displays will be sure to increase sales, and here’s why.When you buy jewelry, or anything for that matter, would you rather buy from someone who looks neat and professional or a …
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12 Ways to Use Promotional Marketing Inserts to Increase Customer Loyalty and Revenue

Posted by Julie Rotuno on 14th Jun 2022

12 Ways to Use Promotional Marketing Inserts to Increase Customer Loyalty and Revenue
According to the 2016 WestRock Packaging Matters study, only 11% of customers are totally satisfied with the packaging of the products they’re buying. This means that a potential 89% of your customers may not be that into you…or, they’re just not that into your packaging.While this says a lot about just how many businesses are completely underestimating how much fabulous packaging can influence ov …
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