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What does packaging do for your company? In other words, is it only intended to protect its contents? Or, does packaging do even more, such as: Containing;Preserving;Advertising; andCommunicating?Modern packaging is incredibly functional, versatile, and attractive. Packaging has improved so much in recent years that it’s a little bit difficult to look back and recall how things used to be. Even o …

In today’s competitive age, you have to do whatever it takes to stand out. Sometimes, focusing on the details that other stores overlook can mean the difference between the red and the black for your company.Stuck on ideas? One area you may want to consider reevaluating is your custom retail packaging.But Wait…What Is Retail Packaging?Retail packaging is everything that “wraps up” your products, f …

The ScenarioYour storefront looks amazing, you know your merchandise is killer, and your customers are buying what you’re selling.You’ve recently been featured in a local magazine or on a social media platform as the next big boutique in town.Your business is growing, and you’re making a profit.It’s clear: Customers love your store. But why do they always look a little bit let down when they leave …

When customers decide to head to a brick-and-mortar store as opposed to finding something online, chances are their decision has a lot to do with how much they enjoy and value the in-store experience.There’s something about being able to walk into a store, see all the merchandise in person, actually hold it in your hands, test it out, or try it on, as opposed to the scroll-click-hope-for-the-best …