12 Ways to Use Promotional Marketing Inserts to Increase Customer Loyalty and Revenue
Posted by Julie Rotuno on 14th Jun 2022
According to the 2016 WestRock Packaging Matters study, only 11% of customers are totally satisfied with the packaging of the products they’re buying. This means that a potential 89% of your customers may not be that into you…or, they’re just not that into your packaging.While this says a lot about just how many businesses are completely underestimating how much fabulous packaging can influence ov
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4 Benefits of Not Customizing Shopping Bags for Your Retail Business
Posted by Julie Rotuno on 14th Jun 2022
about the benefits of ordering customizable shopping bags for your store or business, but believe it or not, there are those instances where it’s simply not yet time for you to customize your retail shopping bags. Especially in the earlier stages of your business, there’s nothing wrong with not customizing your shopping bags. Here, we’ll outline some of the reasons why you shouldn’t panic if you c
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The Importance of Professionally Designed Logos
Posted by Julie Rotuno on 14th Jun 2022
On the first day of August 2021, television news media outlets ran retrospective segments related to the 40th anniversary of MTV, a cable network that is perhaps more iconic than HBO. Whether you grew up with MTV when it still played music videos or when it switched to a slew of reality television programming, chances are that you are familiar with the channel’s unmistakable logo, which has always
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The Importance Of Packaging In Marketing Your Product
Posted by Julie Rotuno on 14th Jun 2022
A business that considers packaging a necessity to protect its product from damage is losing an opportunity to market the merchandise. There are numerous ways to package. All of them need to meet a reason to draw attention to the product, and make the customer want more of the firm’s offerings.There are many articles that discuss the importance of packaging. They all stress certain points that are
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The Evolution of Packaging
Posted by Julie Rotuno on 14th Jun 2022
What does packaging do for your company? In other words, is it only intended to protect its contents? Or, does packaging do even more, such as:
Containing;Preserving;Advertising; andCommunicating?Modern packaging is incredibly functional, versatile, and attractive. Packaging has improved so much in recent years that it’s a little bit difficult to look back and recall how things used to be. Even o
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How to Stand Out from the Competition by Changing Your Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
In today’s competitive age, you have to do whatever it takes to stand out. Sometimes, focusing on the details that other stores overlook can mean the difference between the red and the black for your company.Stuck on ideas? One area you may want to consider reevaluating is your custom retail packaging.But Wait…What Is Retail Packaging?Retail packaging is everything that “wraps up” your products, f
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7 Signs Your Customers Hate Your Retail Packaging and How to Fix It
Posted by Julie Rotuno on 14th Jun 2022
The ScenarioYour storefront looks amazing, you know your merchandise is killer, and your customers are buying what you’re selling.You’ve recently been featured in a local magazine or on a social media platform as the next big boutique in town.Your business is growing, and you’re making a profit.It’s clear: Customers love your store. But why do they always look a little bit let down when they leave
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What is Retail Packaging and Why Do I Need it to Grow My Business?
Posted by Julie Rotuno on 14th Jun 2022
When customers decide to head to a brick-and-mortar store as opposed to finding something online, chances are their decision has a lot to do with how much they enjoy and value the in-store experience.There’s something about being able to walk into a store, see all the merchandise in person, actually hold it in your hands, test it out, or try it on, as opposed to the scroll-click-hope-for-the-best
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Why You Should Offer Free Christmas Gift Wrapping This Holiday Season
Posted by Julie Rotuno on 14th Jun 2022
The holiday season is the bread and butter for many small businesses. While they often come with the financial benefits of extra orders and an influx of new customers, holidays can also be a perfect opportunity to show your customers just how much you appreciate their business. To generate customer loyalty, rise above your competitors, and create brand recognition, consider offering complimentary
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How Custom Shopping Bags Can Help Your Retail Business Stand Out from the Competition
Posted by Julie Rotuno on 14th Jun 2022
According to recent research, a lot can happen in a couple seconds. It takes the average shopper about 2.5 seconds to decide whether or not to make a purchase. The reality is, if you wait to start influencing customers until they walk into your shop and start browsing through your racks and shelves, you’re simply not being as efficient or effective as you could be. Online shopping has made instant
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7 of the Most Frequently Asked Questions About Custom Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
We know that when you’re starting a new boutique or business, you have a million different things to juggle. No, we really know…because we were there once too. MidAtlantic Packaging is home grown, and we spent hours, weeks, months, getting up and going. We started out of our home, and over 3 decades later, we’re proud of what we’ve built our brand up to. But that doesn’t mean we forget what it was
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5 Reasons to Switch Your Custom Shopping Bag Vendor
Posted by Julie Rotuno on 14th Jun 2022
It’s a fact: How you present your product to your customers matters just as much as the product itself. A 2016 study conducted by WestRock asked over 2,000 consumers and 200 packaging professionals about this very issue. The results? 66% of consumers stated they have purchased a new productDrab, flimsy bags completely devoid of brand recognition may seem more affordable, but there are some serious
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5 Ways that Retail Packaging Can Improve Your Business
Posted by Julie Rotuno on 14th Jun 2022
Looking for ways to spice up your retail packaging? Whether you want a sleek and classic look or you’re interested in an ultra-creative, of-the-moment option, we’ve put together a list of some of our favorite retail packaging tips and tricks of the trade. If you’re looking for ways to make your packaging do some double duty, have we got some ideas for you!Tip # 1. Make It PersonalWe’ve seen tons o
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How to Find Stunning Patterns for Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
How much thought have you put into the packaging for your products? If your answer is: “Not much,” then you may be missing out on a critical opportunity.In fact, many entrepreneurs refer to their packaging as a “silent seller.” Your company’s packaging is a marketing technique that keeps communicating with your customers long after they purchased your product, especially if they made their order o
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The Three Levels of Packaging
Posted by Julie Rotuno on 14th Jun 2022
To consumers, the term “package” means just one thing. It’s what they have to remove in order to gain access to the product they bought. Few people, except for those who sell goods to the public or to other businesses, ever give a thought to the various categories of packaging, namely primary, secondary, and tertiary.Take the average grocery shopper, for example. They often see both primary and se
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Printing Your Own Labels vs. Professional Printing
Posted by Julie Rotuno on 14th Jun 2022
Have you been wondering whether to print your own labels or team up with a professional printing service to print them for you? It’s a question almost every entrepreneur asks at one time or another, and there’s a good reason to ask it. It can seem easy enough to just use your own in-house equipment and paper to create labels, especially during the first few months of operation when sales might be
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Packaging Inventory Management Techniques
Posted by Julie Rotuno on 14th Jun 2022
Whether your line of business is retail or wholesale, the efficient management of inventory will be one of the most crucial aspects of daily operations. If you need to optimize your operations for greater return on investment, evaluating your inventory processes is essential. Most business owners and managers will include products, supplies, and equipment as part of their inventory, but they shoul
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4 Ways to Promote Your Business On a Budget with Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi
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4 Unique Gift Wrapping Ideas for Any Business (Plus a Bonus Tip!)
Posted by Julie Rotuno on 14th Jun 2022
According to the National Retail Federation,
this year holiday shopping was expected to increase by 3.6%. Even though the holidays are generally a busy time of year for sales, they’re not the only time you should want to impress with your gift wrapping.
So at Mid-Atlantic Packaging, no matter what the calendar says, we’re always looking for year-round ways to excite, so your packaging can
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4 Types of Reusable Shopping Bags That Are Eco-Friendly
Posted by Julie Rotuno on 14th Jun 2022
A recent study by the Contract Packaging Association tells us that, among big-spending clients, eco-friendly packaging is the “most highly regarded” type of packaging out there.
That same study also states that an astounding
86% of shoppers want companies to increase package recycling.The Lesson
If you haven’t taken sustainability into consideration when evaluating your packaging, now mi
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4 Types of Packaging Every Gift Shop Must Have This Valentine’s Day
Posted by Julie Rotuno on 14th Jun 2022
As a gift shop owner, you’ve likely already given a lot of thought to how you package your products. And if you’re like most business owners, the fact that your store may sell items in all different shapes, sizes, weights, and price points means that you may need a little packaging variety to make sure all your items get home with your customers safely.
Still, sometimes you can get so caught
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3 Things You Should Know About Selecting the Perfect Cotton-Filled Jewelry Boxes
Posted by Julie Rotuno on 14th Jun 2022
The months are getting cooler, the leaves are starting to fall from trees, and the string lights are going up around your neighborhood. This can only mean one thing: it’s the start of “Engagement Season” (and the holidays).
According to Wedding Wire, 40% of all engagements take place between November and February. Not to mention, within that same time frame falls Christmas, New Year’s Eve, a
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Common Types Of Boxes For Packaging
Posted by Julie Rotuno on 14th Jun 2022
Packaging may seem like a simple thing. However, it is almost complex enough to be considered an art form. The art of packaging is very important for business owners and anyone else who sells anything. Packaging protects vital items during shipment, and also ensures that they will have a longer shelf life.
When selling through the mail, it is very important to understand the different typ
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6 Reasons You Should Have Ordered Your Christmas Wrapping Supplies by Now
Posted by Julie Rotuno on 14th Jun 2022
If you’ve been in business for a few holiday seasons, chances are you’ve already put in the majority of your Christmas and holiday wrapping supplies orders. But if you haven’t yet, don’t panic! There is still time to take advantage of pre-holiday sales, bulk deals, and all the other benefits that come with buying your packaging and wrapping supplies early. Check out why getting your order in ea
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The Retailer’s Complete Valentine’s Day Packaging Checklist: The Top 10 Items You MUST Have!
Posted by Julie Rotuno on 14th Jun 2022
Even in the wake of the Great Holiday Shopping Rush, smart retailers know it’s always best to keep an eye on the calendar at all times. Are you ready for Valentine’s Day?
If you feel like you barely made it through the mad rush known as December, and like you’re on the less-prepared side of things now that V-Day is fast-approaching, let’s make sure you’re as ready as possible and start yo
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3 Tips to Wrapping Your Customers’ Christmas Gifts on a Budget
Posted by Julie Rotuno on 14th Jun 2022
In this article we show you how to beautifully wrap your customers’ holiday orders and gift boxes without having to dip too far into your profits. From how and when to order, to a few budget-conscious gift wrapping ideas, we’ve got you covered.TIP#1: BUY YOUR SUPPLIES EARLY
We know that buying christmas wrapping paper, ribbons, bags, and boxes can seem like a chore — but it doesn’t have to be
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Metallic Shreds
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, we’re always looking for new and exciting ways to expand our product lines. This month, we’re excited to highlight one of our new favorite ways to add an extra bit of sparkle to your custom retail packaging! After all, we think sparkle makes
everything better…don’t you?
Have you ever considered using metallic shred filler in your boxes, baskets, and bags?
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4 Oddly Shaped Gifts and How to Wrap Them
Posted by Julie Rotuno on 14th Jun 2022
Not all gifts come in
easy-to-wrap boxes. To help you solve your wrapping woes, we’ve put together a list of oddly shaped gifts and discuss how to wrap them.A Candle
Candles are one of the most common gifts, but they’re also
the hardest to wrap. One of the biggest mistakes people tend to make when wrapping cylindrical gifts are that they use too much wrapping paper. Instead, use just en
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Top 10 Ways to Improve Your Custom Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
According to a 2021 report published by the MasterCard Economics Institute, global consumer spending in the e-commerce sector has increased by nearly $900 billion over the last couple of years. As can be expected the coronavirus pandemic of 2020 was a main driver of online sales, but market analysts believe that at least 30% of the shift made to e-commerce because of lockdown restrictions is bound
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4 Types of Jewelry Boxes Every Jeweler Needs to Have This Valentine’s Day
Posted by Julie Rotuno on 14th Jun 2022
The Christmas and New Year’s rush may be over…but that only means one thing…
The Valentine’s Day crowd is about to fully inhabit your jewelry store for most of January and February this year!
Are you ready for the Vday rush?
If you work in the jewelry industry, you don’t need us to tell you how lucrative the holiday of love can be for your business (but if you’re taking orders, we wouldn
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3 Steps to Creating the Perfect Custom Shopping Bag that Attract New Customers
Posted by Julie Rotuno on 14th Jun 2022
Before we get started here…did you know that 66% of consumers have purchased a new product
solely based on packaging? Talk about an opportunity…
Creating the perfect custom shopping bag can be stressful and challenging. So whether you’re redesigning your current bags, or if you’re in the beginning stages of designing your packaging but just don’t know where to begin, we get it.
We also k
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How Custom Mailer Packaging Boxes Help to Boost Your E-Commerce Sales
Posted by Julie Rotuno on 14th Jun 2022
Custom is king in a world where customers can click to buy from thousands of merchants. That’s precisely why so many e-commerce brands are leaving their marks with custom packaging. Packaging is an important feature of the purchasing cycle because it’s the very first physical interaction that customers have with your brand. While you may have invested heavily in creating a well-designed buying
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Flexible Packaging vs Rigid Packaging: How To Choose
Posted by Julie Rotuno on 14th Jun 2022
Whether you are a business owner or a freelance online seller, this article should have helpful information for you. Whenever you are packaging a product for distribution or shipment, you will have to choose between flexible and rigid packaging. When we talk about flexible packaging, we are usually talking about bags and envelopes, while rigid packaging refers to boxes.
The Key Differences:
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Display Your Brand Through Custom Wine Boxes
Posted by Julie Rotuno on 14th Jun 2022
You already know that you make fantastic wines, but how can you get more people to try them?
The secret may be to package your wine in custom boxes. Using a custom box can be an excellent way to make your wine stand out from the competition on the shelf. The more unique and distinctive your box is, the more attractive it is likely to look to people who are browsing and are unsure what to
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Custom Tissue Paper Benefits
Posted by Julie Rotuno on 14th Jun 2022
Custom Tissue Paper: Nothing to Sneeze At
Tissue paper is an important packaging material throughout the retail and shipping industries. Among other things, businesses use tissue paper for packing online orders to ship, wrapping fragile merchandise in the store, adding a little padding to gift bags or even to wrap food and flowers. But did you know it can do more than just serve a functio
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