How Custom Shopping Bags Can Help Your Retail Business Stand Out from the Competition
Posted by Julie Rotuno on 14th Jun 2022
According to recent research, a lot can happen in a couple seconds. It takes the average shopper about 2.5 seconds to decide whether or not to make a purchase. The reality is, if you wait to start influencing customers until they walk into your shop and start browsing through your racks and shelves, you’re simply not being as efficient or effective as you could be. Online shopping has made instant
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7 of the Most Frequently Asked Questions About Custom Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
We know that when you’re starting a new boutique or business, you have a million different things to juggle. No, we really know…because we were there once too. MidAtlantic Packaging is home grown, and we spent hours, weeks, months, getting up and going. We started out of our home, and over 3 decades later, we’re proud of what we’ve built our brand up to. But that doesn’t mean we forget what it was
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5 Reasons to Switch Your Custom Shopping Bag Vendor
Posted by Julie Rotuno on 14th Jun 2022
It’s a fact: How you present your product to your customers matters just as much as the product itself. A 2016 study conducted by WestRock asked over 2,000 consumers and 200 packaging professionals about this very issue. The results? 66% of consumers stated they have purchased a new productDrab, flimsy bags completely devoid of brand recognition may seem more affordable, but there are some serious
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6 Benefits of Custom Printed Shopping Bags for Your Retail Business
Posted by Julie Rotuno on 14th Jun 2022
Custom printed shopping bags aren’t just cute gimmicks—they can seriously bump up your business. Did we catch your attention yet? Check out these proven, very real benefits that customized shopping bags can offer—we’re pretty certain they’ll have you convinced it’s time to step up your game.Custom Printed Shopping Bags Can:1. Be Ordered on Several Sized BagsYou wouldn’t put a spatula inside a shoe
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5 Ways that Retail Packaging Can Improve Your Business
Posted by Julie Rotuno on 14th Jun 2022
Looking for ways to spice up your retail packaging? Whether you want a sleek and classic look or you’re interested in an ultra-creative, of-the-moment option, we’ve put together a list of some of our favorite retail packaging tips and tricks of the trade. If you’re looking for ways to make your packaging do some double duty, have we got some ideas for you!Tip # 1. Make It PersonalWe’ve seen tons o
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How to Find Stunning Patterns for Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
How much thought have you put into the packaging for your products? If your answer is: “Not much,” then you may be missing out on a critical opportunity.In fact, many entrepreneurs refer to their packaging as a “silent seller.” Your company’s packaging is a marketing technique that keeps communicating with your customers long after they purchased your product, especially if they made their order o
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The Three Levels of Packaging
Posted by Julie Rotuno on 14th Jun 2022
To consumers, the term “package” means just one thing. It’s what they have to remove in order to gain access to the product they bought. Few people, except for those who sell goods to the public or to other businesses, ever give a thought to the various categories of packaging, namely primary, secondary, and tertiary.Take the average grocery shopper, for example. They often see both primary and se
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Printing Your Own Labels vs. Professional Printing
Posted by Julie Rotuno on 14th Jun 2022
Have you been wondering whether to print your own labels or team up with a professional printing service to print them for you? It’s a question almost every entrepreneur asks at one time or another, and there’s a good reason to ask it. It can seem easy enough to just use your own in-house equipment and paper to create labels, especially during the first few months of operation when sales might be
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Packaging Inventory Management Techniques
Posted by Julie Rotuno on 14th Jun 2022
Whether your line of business is retail or wholesale, the efficient management of inventory will be one of the most crucial aspects of daily operations. If you need to optimize your operations for greater return on investment, evaluating your inventory processes is essential. Most business owners and managers will include products, supplies, and equipment as part of their inventory, but they shoul
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4 Ways to Promote Your Business On a Budget with Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi
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4 Unique Gift Wrapping Ideas for Any Business (Plus a Bonus Tip!)
Posted by Julie Rotuno on 14th Jun 2022
According to the National Retail Federation,
this year holiday shopping was expected to increase by 3.6%. Even though the holidays are generally a busy time of year for sales, they’re not the only time you should want to impress with your gift wrapping.
So at Mid-Atlantic Packaging, no matter what the calendar says, we’re always looking for year-round ways to excite, so your packaging can
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4 Types of Reusable Shopping Bags That Are Eco-Friendly
Posted by Julie Rotuno on 14th Jun 2022
A recent study by the Contract Packaging Association tells us that, among big-spending clients, eco-friendly packaging is the “most highly regarded” type of packaging out there.
That same study also states that an astounding
86% of shoppers want companies to increase package recycling.The Lesson
If you haven’t taken sustainability into consideration when evaluating your packaging, now mi
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4 Types of Packaging Every Gift Shop Must Have This Valentine’s Day
Posted by Julie Rotuno on 14th Jun 2022
As a gift shop owner, you’ve likely already given a lot of thought to how you package your products. And if you’re like most business owners, the fact that your store may sell items in all different shapes, sizes, weights, and price points means that you may need a little packaging variety to make sure all your items get home with your customers safely.
Still, sometimes you can get so caught
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3 Things You Should Know About Selecting the Perfect Cotton-Filled Jewelry Boxes
Posted by Julie Rotuno on 14th Jun 2022
The months are getting cooler, the leaves are starting to fall from trees, and the string lights are going up around your neighborhood. This can only mean one thing: it’s the start of “Engagement Season” (and the holidays).
According to Wedding Wire, 40% of all engagements take place between November and February. Not to mention, within that same time frame falls Christmas, New Year’s Eve, a
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Common Types Of Boxes For Packaging
Posted by Julie Rotuno on 14th Jun 2022
Packaging may seem like a simple thing. However, it is almost complex enough to be considered an art form. The art of packaging is very important for business owners and anyone else who sells anything. Packaging protects vital items during shipment, and also ensures that they will have a longer shelf life.
When selling through the mail, it is very important to understand the different typ
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6 Reasons You Should Have Ordered Your Christmas Wrapping Supplies by Now
Posted by Julie Rotuno on 14th Jun 2022
If you’ve been in business for a few holiday seasons, chances are you’ve already put in the majority of your Christmas and holiday wrapping supplies orders. But if you haven’t yet, don’t panic! There is still time to take advantage of pre-holiday sales, bulk deals, and all the other benefits that come with buying your packaging and wrapping supplies early. Check out why getting your order in ea
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The Retailer’s Complete Valentine’s Day Packaging Checklist: The Top 10 Items You MUST Have!
Posted by Julie Rotuno on 14th Jun 2022
Even in the wake of the Great Holiday Shopping Rush, smart retailers know it’s always best to keep an eye on the calendar at all times. Are you ready for Valentine’s Day?
If you feel like you barely made it through the mad rush known as December, and like you’re on the less-prepared side of things now that V-Day is fast-approaching, let’s make sure you’re as ready as possible and start yo
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3 Tips to Wrapping Your Customers’ Christmas Gifts on a Budget
Posted by Julie Rotuno on 14th Jun 2022
In this article we show you how to beautifully wrap your customers’ holiday orders and gift boxes without having to dip too far into your profits. From how and when to order, to a few budget-conscious gift wrapping ideas, we’ve got you covered.TIP#1: BUY YOUR SUPPLIES EARLY
We know that buying christmas wrapping paper, ribbons, bags, and boxes can seem like a chore — but it doesn’t have to be
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Metallic Shreds
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, we’re always looking for new and exciting ways to expand our product lines. This month, we’re excited to highlight one of our new favorite ways to add an extra bit of sparkle to your custom retail packaging! After all, we think sparkle makes
everything better…don’t you?
Have you ever considered using metallic shred filler in your boxes, baskets, and bags?
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4 Oddly Shaped Gifts and How to Wrap Them
Posted by Julie Rotuno on 14th Jun 2022
Not all gifts come in
easy-to-wrap boxes. To help you solve your wrapping woes, we’ve put together a list of oddly shaped gifts and discuss how to wrap them.A Candle
Candles are one of the most common gifts, but they’re also
the hardest to wrap. One of the biggest mistakes people tend to make when wrapping cylindrical gifts are that they use too much wrapping paper. Instead, use just en
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Top 10 Ways to Improve Your Custom Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
According to a 2021 report published by the MasterCard Economics Institute, global consumer spending in the e-commerce sector has increased by nearly $900 billion over the last couple of years. As can be expected the coronavirus pandemic of 2020 was a main driver of online sales, but market analysts believe that at least 30% of the shift made to e-commerce because of lockdown restrictions is bound
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4 Types of Jewelry Boxes Every Jeweler Needs to Have This Valentine’s Day
Posted by Julie Rotuno on 14th Jun 2022
The Christmas and New Year’s rush may be over…but that only means one thing…
The Valentine’s Day crowd is about to fully inhabit your jewelry store for most of January and February this year!
Are you ready for the Vday rush?
If you work in the jewelry industry, you don’t need us to tell you how lucrative the holiday of love can be for your business (but if you’re taking orders, we wouldn
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3 Steps to Creating the Perfect Custom Shopping Bag that Attract New Customers
Posted by Julie Rotuno on 14th Jun 2022
Before we get started here…did you know that 66% of consumers have purchased a new product
solely based on packaging? Talk about an opportunity…
Creating the perfect custom shopping bag can be stressful and challenging. So whether you’re redesigning your current bags, or if you’re in the beginning stages of designing your packaging but just don’t know where to begin, we get it.
We also k
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How Custom Mailer Packaging Boxes Help to Boost Your E-Commerce Sales
Posted by Julie Rotuno on 14th Jun 2022
Custom is king in a world where customers can click to buy from thousands of merchants. That’s precisely why so many e-commerce brands are leaving their marks with custom packaging. Packaging is an important feature of the purchasing cycle because it’s the very first physical interaction that customers have with your brand. While you may have invested heavily in creating a well-designed buying
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Flexible Packaging vs Rigid Packaging: How To Choose
Posted by Julie Rotuno on 14th Jun 2022
Whether you are a business owner or a freelance online seller, this article should have helpful information for you. Whenever you are packaging a product for distribution or shipment, you will have to choose between flexible and rigid packaging. When we talk about flexible packaging, we are usually talking about bags and envelopes, while rigid packaging refers to boxes.
The Key Differences:
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Eight Reasons Why Edible Products Need Custom Food Paper
Posted by Julie Rotuno on 14th Jun 2022
Food packaging requires good taste. A customer wants to know that quality, care, and consideration have been sprinkled into every decision before they put a product in their mouth. That’s why attractive, secure packaging is essential for leaving a good impression. Most brands already know that custom packaging sells products. However, food brands have one more big perception-swaying detail to k
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Display Your Brand Through Custom Wine Boxes
Posted by Julie Rotuno on 14th Jun 2022
You already know that you make fantastic wines, but how can you get more people to try them?
The secret may be to package your wine in custom boxes. Using a custom box can be an excellent way to make your wine stand out from the competition on the shelf. The more unique and distinctive your box is, the more attractive it is likely to look to people who are browsing and are unsure what to
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Custom Tissue Paper Benefits
Posted by Julie Rotuno on 14th Jun 2022
Custom Tissue Paper: Nothing to Sneeze At
Tissue paper is an important packaging material throughout the retail and shipping industries. Among other things, businesses use tissue paper for packing online orders to ship, wrapping fragile merchandise in the store, adding a little padding to gift bags or even to wrap food and flowers. But did you know it can do more than just serve a functio
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Custom Printed Paper Bags with Logo for Stores
Posted by Julie Rotuno on 14th Jun 2022
Building Your Brand: Adding a Logo to Custom Printed Bags
For many store owners and business owners, ordinary brown paper bags just won’t cut it. You want your shoppers or clients to feel like they’re special – so why would you give them plain, non-descript stock packaging? While adding custom artwork or messages will certainly add some style, custom paper bags with your logo may be just
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Custom Packaging Costs
Posted by Julie Rotuno on 14th Jun 2022
The purchaser controls the custom packaging costs. There are numerous considerations that will be addressed herein. The key point to remember is that there is no set fee. It all depends upon the choices made by the customer and how they impact the desired result.
A determination of the actual and real costs can be ascertained by reaching out to us at our website. We will offer alternative
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Creative Gift Wrapping Ideas
Posted by Julie Rotuno on 14th Jun 2022
Do you celebrate Christmas in July?
Believe it or not, many people start to feel a little nostalgic for winter weather and twinkling lights in the middle of the summer. They are actually excited at the prospect of baking, shopping and gift wrapping.
Why not? It’s only five more months until Christmas!
Actually, at Mid-Atlantic Packaging, we think that July is the perfect time
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Corporate Gift Bag Ideas for Your Next Conference
Posted by Julie Rotuno on 14th Jun 2022
When businesses hold conferences, they often give guests a small gift bag to thank them for attending the event. This appreciation gift can often be a bag of useless “stuff” that no one ends up using. It sounds silly, but people may think better of their time spent with a business and give extra consideration to future opportunities with them if they’re impressed by their gift bags. Below are a
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Commonly Faced Packaging Challenges
Posted by Julie Rotuno on 14th Jun 2022
It’s a fact that you face plenty of challenges when preparing to ship your goods directly to consumers or to retail outlets. Every business has a different set of issues to deal with, but there are many common ones.
For merchants of all sizes, it’s important to know the general lay of the land when it comes to packaging. Simply understanding the potential challenges is a large part of fin
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Best Packaging ideas for Halloween
Posted by Julie Rotuno on 14th Jun 2022
Halloween is one of those commercial shopping holidays that are easier to take for granted than to actually understand. You may not be aware of this, but Halloween is an ancient holiday that did not have any supernatural connotations; it was mostly a day to celebrate the changing of the seasons in the Northern Hemisphere, which for farmers meant getting busy on harvesting many crops. Since Octo
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Benefits of Custom Carryout Bags
Posted by Julie Rotuno on 14th Jun 2022
Custom carryout bags help to spread the word about your delicious products! Restaurants using generic, unbranded carryout bags are missing big marketing opportunities. The truth is that brand loyalty is in the details. Letting customers interact with your brand’s name and logo as much as possible is so important for getting repeat customers while expanding recognition. Just how important is thi
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Benefits of Custom Apparel Boxes
Posted by Julie Rotuno on 14th Jun 2022
Consumer trends have always been pretty dynamic, but one specific e-commerce development we have seen in recent years, and which has been surprising to market analysts, is the explosion of apparel being purchased online. There was a time when fashion industry observers thought that shoppers would never purchase footwear or garments online because e-commerce activities lack the physical interact
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Bake Your Way to Success – How to Create the Best Logo for Your Bakery
Posted by Julie Rotuno on 14th Jun 2022
Why are Logos Important?
Why can’t you just stamp your company’s name in your favorite color on your packaging and business cards? Because that wouldn’t be anything special or memorable. You must realize the value of a good logo. A carefully designed logo not only attracts new customers, but also causes your existing customers to remember your store and encourage them to return. A logo id
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A Small Favor: Goodie Bag Themes for Your Next Party
Posted by Julie Rotuno on 14th Jun 2022
Every child looks forward to receiving a favor bag at the end of a party. The excitement of receiving one of these is something no one wants to grow out of. Putting them together is a fun activity, too—if you grab a friend or two to help you, it can be a great memory-making session for everyone. If you aren’t sure what to put into your goodie bags, here’s a tip: everyone loves a theme. We list
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Are You Missing Out? Gift Baskets for Customers Are Not a Thing of the Past
Posted by Julie Rotuno on 14th Jun 2022
We know you’re always looking for new ideas to infuse into your business – and that might just mean taking advantage of social media marketing,
revamping your packaging designs, or even deciding whether or not to add gift baskets for customers.
That final point is of particular interest to us, and as you’ll soon see, should be to you as well.
Do you know all the facts? Have you he
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A Complete List of Bag Laws by State That You Must Be Aware Of
Posted by Julie Rotuno on 14th Jun 2022
much you care about your product’s packaging, and we know that you have gone to great lengths to make sure your packaging speaks to the integrity of your company and your products.
But before you buy your retail packaging, make sure you know the legislation surrounding paper and plastic bags in your state.
As more and more focus is placed on protecting the environment, and with the
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