Consumer trends have always been pretty dynamic, but one specific e-commerce development we have seen in recent years, and which has been surprising to market analysts, is the explosion of apparel being purchased online. There was a time when fashion industry observers thought that shoppers would never purchase footwear or garments online because e-commerce activities lack the physical interact …

Why are Logos Important? Why can’t you just stamp your company’s name in your favorite color on your packaging and business cards? Because that wouldn’t be anything special or memorable. You must realize the value of a good logo. A carefully designed logo not only attracts new customers, but also causes your existing customers to remember your store and encourage them to return. A logo id …

Every child looks forward to receiving a favor bag at the end of a party. The excitement of receiving one of these is something no one wants to grow out of. Putting them together is a fun activity, too—if you grab a friend or two to help you, it can be a great memory-making session for everyone. If you aren’t sure what to put into your goodie bags, here’s a tip: everyone loves a theme. We list …

We know you’re always looking for new ideas to infuse into your business – and that might just mean taking advantage of social media marketing, revamping your packaging designs, or even deciding whether or not to add gift baskets for customers. That final point is of particular interest to us, and as you’ll soon see, should be to you as well. Do you know all the facts? Have you he …