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Updated packaging is the tent pole of a brand makeover. New packaging creates an opportunity to fix all of the things that didn’t work. It can also reintroduce customers to a brand using a new value angle. Of course, brand managers face lots of pressure to make the most of an update. Take a look at what to avoid, what to embrace, and what definitely needs to be on your “must-have&rdquo …

Can you separate filler from fact when it comes to packaging myths? There are plenty of fables about foldables, fallacies about finishes, and misconceptions about cardboard floating around out there in the world of consumer goods. There’s a simple reason why packaging myths are so common. Consumer brands are in the business of selling products. They aren’t in the packaging business. Ho …

Aqueous (AQ) coating is something that isn’t always covered in packaging 101. In fact, many CEOs and product managers are completely unaware of the benefits of AQ coating when making packaging plans. While an experienced packaging producer will bring up AQ in any packaging discussions, the reality is that decision-makers need to know about this feature because not all packaging suppliers hav …

Is it time to find a packaging distributor for your business? This may be the case if your operation is growing and you’re beginning to see the need for a greater variety of boxes, tape, mailers, equipment and more. At Mid-Atlantic Packaging, we are not only a distributor for a wide variety of manufacturers but also provide direct printing services for custom-printed packaging, bags, boxes, …