People visit craft shows because they value the skill and creativity required by hand made crafts… But people BUY at craft shows because of their sudden and intense love of your creations. This guide outlines the 5 elements of successful booth displays that will help visitors fall madly and impulsively in love with your work. The 5 Elements of Seductive Booth Display The basic elements as t …

While “filler” isn’t something that most brands want to be associated with their products, void fill in packaging enhances product value upon arrival. Void fill serves many purposes. It adds style and class to a product’s presentation. It also ensures that products don’t get “shaken up” on their way to the shelf. Take a look at why adding void fill is the …

You made it! You survived the holiday season of December! Go ahead, take a moment and pat yourself on the back, but then buckle your belt, because you have about enough time to take one solid deep breath before you have to board the train to the next big shopping rush. After all, Engagement Season is really only about half over. Ahhh, Valentine’s Day. Across the nation, jewelry store owners …

Flexible and resistant, kraft paper has quickly become the preferred packaging choice for many brands. This is a durable, attractive, cost-effective and eco-friendly option that allows brands to create a wholesome, responsible brand identity without compromising on the integrity of their packaging. Kraft paper is made using something called the “kraft process” that differs slightly fro …