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Branding bags as part of your marketing strategy is a genius way to expand your base of consumers. Branded bags are both simple and effective: people take their bags with them everywhere, from work and school to the grocery store and the gym.

Promotional bags work for many reasons, one of which is that the benefits of promoting your business in this way greatly exceed production costs. Compared with other marketing tools like campaigns, which you pay for periodically to maintain, branded bags can be a one-time expense. These bags keep your business at the forefront of your loyal customers’ daily lives, and your brand interacts with other people as your followers carry your logo on their shoulder. It pretty much pays for itself, and the value of your investment increases the longer your bags are interacting with other consumers.

Tote bags combine all the traits you want in a promotional product: they’re functional, visually appealing, and convenient. Bags generate more impressions than any other promotional product, so it’s important to get your bags to interact with as many potential customers as possible. People are also reluctant to throw away promotional products they deem useful, and what could be more useful than a bag in which to carry your everyday items?

Logo bags are also a safe bet because they resonate with a wide audience. Often, other products require more targeted marketing, whereas tote bags attract people from all socio-economic groups, ages, and occupations. If you choose a gender-neutral design, you’ll entice a wider consumer base to use your product. If you’re not comfortable choosing a design yourself, find a custom marketing business who specializes in brand marketing to help you create something unique.

You should choose the right event to give out your logo bags. Hosting an in-store event at your business with a theme, fun activities, and even discounts on products starts relationships with new customers on a positive note. People who enjoy your business’ promotional events will be more motivated to share your brand and positive message with fellow buyers. If you’re hiring new employees, consider giving them a reusable bag and other branded products as a welcome gift. A happy employee who loves his/her job and speaks favorably about your business is one of the greatest marketing tools you have available to you. If you thoughtfully utilize branding bags as part of your marketing strategy, you can develop a stronger brand identity and stand out from your competitors.