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Packaging design is one way to make your product stand out from the rest. Patterns can grab consumers’ attention, convey a message, and add an element of uniqueness to the product. But how can you use patterns creatively in packaging design? Come and explore five creative ways to use patterns in packaging designs.

Custom Patterns

One way to use patterns creatively is by making custom patterns. You can design custom patterns in house or outsource them to a designer. You can use them as backgrounds, borders, or even as part of the logo or branding. They can convey a specific message or evoke a particular emotion. They’re also ideal for creating a unique and recognizable brand identity for a product.

Thematic Patterns

Another way to use patterns creatively is by choosing thematic patterns that fit the product. For example, if the product is related to the environment, you can use designs that resemble leaves, trees, or nature. Similarly, you should go with a pattern that resembles clothing or textiles if the product is fashion related. Thematic patterns can create an emotional connection between the product and the consumer, making it more memorable.

Minimalistic Patterns

Minimalistic patterns can also be highly effective in packaging design. These simple patterns typically involve geometric shapes or lines with negative space. Minimalistic patterns can add a modern and sleek look to the packaging design. They’re also ideal for products with a minimalist aesthetic, such as tech gadgets or skincare products.

Bold Patterns

Bold patterns are another creative way to use patterns in packaging design. These patterns are typically brighter, larger, and more attention grabbing than others. Bold patterns can go on a specific section of the packaging design. For instance, the logo or part of the background could incorporate them. You can also make them more prominent.

Combined Patterns

Lastly, combining patterns can be a unique and creative way to use patterns in packaging design. Combining two or more patterns can create a visually stunning and eye-catching design.

When mixing patterns, try to keep one pattern simple while the other is more complex. This combination will allow both to coexist without overwhelming the design. Combined patterns are ideal for products that make a statement and appeal to a creative, design-savvy audience.

Using patterns can be a creative and effective way to enhance the packaging design. They can add an emotional connection, make a product more memorable, and convey a message. Plus, there are various ways to use patterns creatively in packaging designs. The key is to choose the one that best fits the product and helps it stand out on the shelf.

You can put any of your favorite patterns on custom tissue paper. Seamlessly blend the packaging design with the tissue paper. Order custom tissue paper from Mid-Atlantic for quality you can trust. Don’t hesitate to check out all our packaging options today.