Offering gift wrapping is already a win for your busy customers, but taking your present-tation to the next level can turn every purchase into a work of art. When your packaging surprises and delights, your customers are more likely to share it, talk about it, and come back for more. Here are three creative wrapping techniques to make your shop’s gifts stand out and create moments your customers will remember.
The Pocket Fold – For Tucking in Extra Goodies
Imagine a beautifully wrapped package with layers of folded paper on the front, each one creating a little pocket just waiting to hold something special. Slip in a handwritten thank-you note, a sprig of holly, a gift card, or even a bookmark for book lovers. This technique is as thoughtful as it is eye-catching, giving the recipient something to discover before they even open the main gift. Perfect for stores that sell books, stationery, or small artisan goods, the Pocket Fold is an easy way to layer in charm and keep customers talking about your attention to detail.
Style Tip: Use double-sided tape to keep each pocket edge clean and crisp. Bulky tape or uneven folds will take away from that tailored look.
The Ribbon Handle – A Pretty, Practical Twist on the Bow
Most holiday gifts are tied with a classic bow anyway, so why not give that ribbon double the purpose? By threading ribbon through your wrapping in a clever way, you create a built-in handle that makes the box easy to carry—like a festive little tote! It’s not meant for heavy lifting, but it’s perfect for making smaller packages easier to present, parade, or display. Think of it as a fresh, modern take on ribbon that makes every gift look boutique-worthy while still keeping that festive flair.
Style Tip: Choose a ribbon with structure (like grosgrain or wired satin) so your handle stands upright and holds its shape.
The Pleated Fan – Elegant Folds for a Standout Top
Turn your gift into a showpiece with crisp, deliberate pleats that fan out for a dimensional, eye-catching finish. This is the kind of presentation that makes people pause before they open it—exactly the kind of moment you want your customers to give. Wrap wrapphia or twine around the box to secure the fan and add a touch of natural charm. The result is a refined, artisanal look that feels custom-made. It's perfect for making even the simplest box feel special.
Style Tip: For sharp, defined pleats, crease each fold with a bone folder or the edge of a ruler before fanning them out.
The Final Touch
These wrapping ideas aren’t just pretty—they’re powerful brand builders. When your customers walk out with a gift that’s been thoughtfully wrapped, they’re taking your store’s story with them. Give them a reason to rave about your packaging this holiday season. Explore our Holiday Gift Wrap to help you turn every sale into a celebration.
